Generalization: The more viewers a television show attracts, the greater the advertising revenue it generates.
Situation: Production costs for Starlight, the VNT network’s most popular weekly show, are very high and rising. The advertising revenue Starlight generates minus the show’s production costs is below average for VNT shows and is declining.
Judgment: VNT’s profits would be better protected by retaining Starlight than by replacing it with a show of average popularity and average production costs.
Which of the following, if true, provides the strongest reason for considering the judgment to be well founded?Starlight itself is not especially profitable because its production costs are very high. So to justify keeping it, we need a reason why Starlight helps VNT’s overall profits in some other way.
The best support would show that Starlight increases revenue for other shows, not just for
itself.
A. The average profits of VNT shows have increased in each of the last three years.
This does not show that keeping Starlight protects profits better than replacing it.
B. Shows that occupy time slots immediately before and after a very popular show tend to have far more viewers than they otherwise would.
This is correct. Since Starlight is VNT’s most popular show, it may increase viewership for the shows before and after it. Because more viewers mean more advertising revenue, keeping Starlight may protect VNT’s overall profits even if Starlight’s own net profit is below average.
C. Starlight currently has the highest production costs of all VNT shows.
This weakens the judgment. It makes Starlight look financially burdensome.
D. Last year VNT lost money on a weekly show that was substantially similar to Starlight but was broadcast on a different day of the week than Starlight is.
This does not help much. A similar show on a different day does not show that retaining Starlight is better than replacing it with an average show.
E. Starlight’s high production costs are a direct result of its format and content and cannot be reduced without fundamentally changing the show.
This does not support keeping Starlight. It suggests the cost problem cannot be fixed.
Answer: (B)