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A merchant has selected two items to be placed on sale, one of which currently sells for 30 percent less than the other. If he wishes to raise the price of the cheaper item so that the two items are equally priced, by what percentage must he raise the price of the less expensive item?

A. 22 %
B. 30%
C. 42 6/7%
D. 70%
E. 130%

Let the price of one item be = $100
Price of second item = 30% less than first item = 70% of 100 = \(\frac{70}{100}\) x 100 = $70
Price to be increased of cheaper item to be equally priced = $ 30
Percent to be increased for less expensive item = 30 = \(\frac{x}{100}\) x 70
x = \(\frac{30* 100}{70}\) = 42\(\frac{6}{7}\)%
Answer C...

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