Argument:
“Motorcycle X has been manufactured in the United States for more than 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counter examples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Analysis:
The above argument that the foreign company which tried to copy Motorcycle X's design and is selling it for a lower price is not fairly reasoned because of the following reasons.
As mentioned, Motorcycle X has been manufactured in The United States for over 70 years, the brand and the motorcycle has captured the market over a long time and the motorcycle is now an emotional and sentimental asset/vehicle for the riders of Motorcycle X.
There could be various reasons why motorcycle X is preferred by the buyers in the country other than the exceptionally loud noise made by the motorcycle. It could be the connectivity of the service center or availability of spare parts or even how easy it is to maintain motorcycle X that could be the reason why people have not shifted from motorcycle X to the new foreign bike even for a lower price.
Comparison between foreign cars and this motorcycle is vaguely mentioned as a way to distract the reader. Both cars and motorcycles come under different categories and cannot be compared in a similar manner. It could also be said that foreign cars are made of better materials and the people of the country where motorcycle X is manufactured either don't trust the build quality of the bike or have not been exposed to foreign motorcycles.
Again, how the motorcycle is advertised can be a leading factor why it has failed to attract customers from motorcycle X to this new motorcycle. Motorcycle lovers might not prefer advertisements with rock music/voice-overs or the design or sleek lines of the bike or even the fact that the motorcycle is not noisy. It is possible that the riders want to know more about the bike and its usage.
Although the argument has its flaws, I believe that the foreign motorcycle company can attract more customers from its rival if it can create the buzz around its motorcycle and get the riders informed about things other than price, design, or the fact that it is less noisy than motorcycle X like the usability, customer support, maybe even, if it has launched in other markets, inform the customers about their success in other nations.