Q.
“Magic Hat Brewery recently released the results of a survey of visitors to its tasting room last year. Magic Hat reports that the majority of visitors asked to taste its low-calorie beers. To boost sales, other small breweries should brew low-calorie beers as well.”A.
The argument claims that recently Magic Hat Brewery released results of a survey of visitors to its tasting room last year, it reports that the majority of visitors asked to taste its low-calorie beers. From this, the author concluded that other small breweries should brew low-calorie beers to boost their sales. Stated in this manner argument fails to mention several key factors, on the basis of which it could be evaluated. The conclusion of the argument is based on assumptions that have no concrete evidence. Therefore, the conclusion is rather weak, unconvincing, and has several flaws.
First, the argument readily assumes that what the majority of visitors to Magic Hat Brewery asked for is what they liked the most. This statement is a stretch and not substantiated in any way. There is a possibility that at the time of the survey, there was a trend of low-calorie beers which it was asked by the majority of the visitors, and today the trend might have changed. Clearly, one cannot make a decision on the basis of such a poor assumption. The argument would have been much clearer if it explicitly stated that low-calorie beers were liked by this percent of the visitors, and that could have made more sense. One cannot misunderstand between asking for something and liking something.
Second, the argument states that a survey was conducted last year. This again is weak and unconvincing information, as the argument does not clearly demonstrate the time of the survey, as last year can be interpreted as 12 months ago or a few months ago. This can completely change the narrative of the argument because if the argument is quite old, then the trend might have changed during this time. In addition, the argument does not provide any information about the demographics of the visitors; if the visitors are old people, then small breweries that serve a customer base that includes a majority of young people will have no insights to take from the survey. If the argument had provided better information, it could have been a lot more convincing.
Finally, the argument concludes, small breweries should brew low-calorie beers to boost their sales. Without clear evidence and examples about the situation, it misled the small brewery owners. One is left with the impression that the claim is more wishful thinking than substantiated evidence. Hence, the conclusion has no legs to stand on.
In conclusion, the argument is flawed for the reasons mentioned above and is therefore unconvincing. It could be considerably strengthened if the author clearly mentioned all the relevant facts. Also, in order to assess the merits of an argument, it is essential to have full knowledge of all the contributing factors. Without the information, the argument remains unsubstantiated and open to debate.