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Tanvi94
Joined: 29 Aug 2017
Last visit: 01 Apr 2019
Posts: 29
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Location: India
Schools: Duke '21 (D) Kelley '21 (D) McCombs '21 (S) Carroll '21 (I) HKUST '21 (A) NUS '21 (D) Imperial '21 (WL)
Schools: Duke '21 (D) Kelley '21 (D) McCombs '21 (S) Carroll '21 (I) HKUST '21 (A) NUS '21 (D) Imperial '21 (WL)
Posts: 29
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17 May 2018, 01:48
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“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
Response
The argument states that since the number of middle-aged people is expected to increase dramatically the department stores can expect the retail sales to increase significantly as middle-aged consumers devote approximately 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Additionally, the author recommends that in order to take advantage of the trend, the department stores should begin to replace some of the products intended to attract the younger customer with products intended to attract the middle-aged customer. Stated this way the argument provides a distorted reasoning and fails to provide necessary support required to evaluate the argument. The argument has several flaws that need to be resolved in order to provide a better reasoning.
First, the argument assumes that middle-aged consumers devote approximately 39 percent of their retail expenditure to department store products and services,
while for younger consumers on an average devote only 25 percent to the same. The author fails to provide necessary support for the assumption nor does it provide details with respect to the sample studied for drawing the above conclusion. The argument needs to include the details with respect to the sample studied, how accurately it has been evaluated to ensure it is well supported.
Second, even if we assume that middle-aged consumers devote approximately 39 percent of their retail expenditure to department store products and services and that number of middle-aged people will increase dramatically, there is not enough evidence to conclude that the department stores can expect retail sales to increase significantly during the period. In is likely that the new middle-age people continue with their existing habits and spend only 25 percent of their retail expenditure to department store products and services and the new young also send like the new middle-age people thus leading to a fall in the retail sales.
Finally, the argument recommends that to take advantage of the trend, the stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer. However, it is based on the assumption that the new-middle aged customers will not only shift their spending habits but also make a change in the products they use. The argument fails to provide sufficient evidence to substantiate the same.
In Conclusion, the argument is weak and unconvincing for the above-stated reasons. It could be strengthened further if the author provides the relevant facts.
Response
The argument states that since the number of middle-aged people is expected to increase dramatically the department stores can expect the retail sales to increase significantly as middle-aged consumers devote approximately 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Additionally, the author recommends that in order to take advantage of the trend, the department stores should begin to replace some of the products intended to attract the younger customer with products intended to attract the middle-aged customer. Stated this way the argument provides a distorted reasoning and fails to provide necessary support required to evaluate the argument. The argument has several flaws that need to be resolved in order to provide a better reasoning.
First, the argument assumes that middle-aged consumers devote approximately 39 percent of their retail expenditure to department store products and services,
while for younger consumers on an average devote only 25 percent to the same. The author fails to provide necessary support for the assumption nor does it provide details with respect to the sample studied for drawing the above conclusion. The argument needs to include the details with respect to the sample studied, how accurately it has been evaluated to ensure it is well supported.
Second, even if we assume that middle-aged consumers devote approximately 39 percent of their retail expenditure to department store products and services and that number of middle-aged people will increase dramatically, there is not enough evidence to conclude that the department stores can expect retail sales to increase significantly during the period. In is likely that the new middle-age people continue with their existing habits and spend only 25 percent of their retail expenditure to department store products and services and the new young also send like the new middle-age people thus leading to a fall in the retail sales.
Finally, the argument recommends that to take advantage of the trend, the stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer. However, it is based on the assumption that the new-middle aged customers will not only shift their spending habits but also make a change in the products they use. The argument fails to provide sufficient evidence to substantiate the same.
In Conclusion, the argument is weak and unconvincing for the above-stated reasons. It could be strengthened further if the author provides the relevant facts.
