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22 Feb 2020, 11:14
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Cause: Release of a viral video
Effect: Growth in sales and visibility for PeachPlay
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Difficulty:
35%
(medium)
Question Stats:
75% (01:57) correct
25%
(01:53)
wrong
based on 574
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History
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Brand Manager: The decline in sales for MangoBerry apparel has various causes. One contributing factor is the rise of competitor PeachPlay, which has recently reduced its prices by 20%. PeachPlay previously received unwanted press from a consumer reports website due to a customer complaint. PeachPlay then incurred expenses to improve its public image surrounding this complaint. PeachPlay subsequently released a catchy video that went viral and boosted positive visibility for PeachPlay - units sold subsequently doubled.
Indicate in the table which cause-and-effect sequence would most likely, according to the brand manager, result in a decline in sales for MangoBerry. Make only two selections, one in each column.
Indicate in the table which cause-and-effect sequence would most likely, according to the brand manager, result in a decline in sales for MangoBerry. Make only two selections, one in each column.
| Cause | Effect | Statements |
| Lowering PeachPlay prices by 20% | ||
| Raising PeachPlay prices by 20% | ||
| Growth in sales and visibility for PeachPlay | ||
| Decline in sales and visibility for PeachPlay | ||
| Release of a viral video |
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Official Answer
Cause: Release of a viral video
Effect: Growth in sales and visibility for PeachPlay
22 Feb 2020, 11:45
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Cause is Release of a viral video,which gave positive visibility to Peach play
Effect is Growth in sales and visibility for Peach play
Posted from my mobile device
Effect is Growth in sales and visibility for Peach play
Posted from my mobile device
01 Dec 2020, 08:35
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According to the brand manager, the cause and effect relationship that would result in a decline in sales of Mangoberry are:
Cause: Release of a viral video by Peachplay.
Effect: Growth in sales and visibility for PeachPlay.
Cause: Release of a viral video by Peachplay.
Effect: Growth in sales and visibility for PeachPlay.
