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getmba2013
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As old as this post/question is, I'm offering my two cents as this is a frequently asked question by my clients. 1 e-mail containing all major updates is the way to go. I understand the motive behind "3 separate e-mails spaced out over a couple weeks" (=wanting to keep the line of communication open with the school). But if you're on the waitlist, it's in your interest to deliver all major updates promptly in one go, as the school is weighing your candidacy against applicants in later/current rounds who are under active evaluation. Timeliness matters. Also note, if there is any steadfast rule in waitlist approach, it is that you take the school's waitlist instructions seriously. If the school says, "only contact us with major updates," it literally means, only contact them if/when you have major updates. A major update is defined as valuable information that may tip the scale. That could be promotion at work, higher GMAT score, having retaken that quant course you failed in undergrad (and earning an "A" grade this time around), etc. The more tangible and quantifiable the update, the more convincing because it shows your determination to improve and grow. Clarification on something in your application that you wish you had explained better could also be a plus, as it demonstrates self-awareness on your part. Reaching out to the school multiple times "just to say hi" or to reiterate that you love the school without offering additional insight may be construed as pestering and desperate, and may ultimately backfire.