Another strategic suggestion:
Though this is a 'GMAT'-club, there are people talking about admissions and other MBA related topics! It would be nice if we morph the focus and the name gradually to 'GMAT and MBA club' or something that suggests that the site includes topics outside GMAT.
'GMAT Club' is like a brandname that is popular in the MBA community, so we have to be very careful on how we execute this, and ensure that we do not dilute the brandname and drive away people! The process is almost like the re-branding of a company!
Perhaps, it should be a multi-phase process:
1. Decide on the long term name and vision for the club.
2. Register a new domian with the name but point to the current GMAT Club website.
3. In a few months: Change the logo to still say 'GMAT Club', but possibly add a caption below like 'Club for GMAT and MBA enthusiasts' or something similar. At the same time start adding some MBA related tools as described above.
4. After few more months: Change the Main logo to reflect the broader focus of the club.
Note:
The reason why GMAT club is popular is because GMAT enthusiasts (the first step for admissions into an MBA program) come here, spend a lot of time and eventually get attached to the site.
The core 'competency'/aim should still be focussed around attracting GMAT enthusiast, at the early stage of the MBA admissions process to retain the club's competitive advantage.
Okay time to sleep... almost dozing off...!