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09 Jul 2008, 22:52
Kudos
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Hi Everyone!
Aside from using GMAT scores and other stats to narrow down where you fit in - what are some good resources for finding a school that is a good fit as far your academic and personal interests, teaching styles etc.?
Some schools are "world famous" for certain concentrations but there are many great schools and I'm not sure where it would be best to even use my energy to visit.
I am from NY and have been living in Northern California for the past year- I hope to either stay here or apply to schools on the East Coast.
I have a background in marketing (specifically magazine publishing) and currently work in the event development field (forming 3rd party partnerships/sponsorships) for a large retailer.
I'd like to research schools with strong marketing programs (aside from Kellogg) and am not sure the best way to find out accurate information on their programs - they toot their own horns so going on their websites and reading about how strong their program is isn't always the best indicator.
What tools have you all found useful in researching programs prior to visiting??
THANKS!!!
Aside from using GMAT scores and other stats to narrow down where you fit in - what are some good resources for finding a school that is a good fit as far your academic and personal interests, teaching styles etc.?
Some schools are "world famous" for certain concentrations but there are many great schools and I'm not sure where it would be best to even use my energy to visit.
I am from NY and have been living in Northern California for the past year- I hope to either stay here or apply to schools on the East Coast.
I have a background in marketing (specifically magazine publishing) and currently work in the event development field (forming 3rd party partnerships/sponsorships) for a large retailer.
I'd like to research schools with strong marketing programs (aside from Kellogg) and am not sure the best way to find out accurate information on their programs - they toot their own horns so going on their websites and reading about how strong their program is isn't always the best indicator.
What tools have you all found useful in researching programs prior to visiting??
THANKS!!!
10 Jul 2008, 16:53
Kudos
Bookmarks
Once of the most useful tools I have found is placement statistics. If a schools is serious about marketing you'll see it in their statistics about how many students go into marketing and specific industries. Salaries in those functions will generally be higher than similar schools if that school is stronger that function. Also, if you know the industry you want to go into after your MBA, look for the top companies and see where they recruit. I.E. - If you want to go to into CPG marketing, look where P&G, PepsiCo, Kraft, General Mills and SC Johnson recruit.
kryzak
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Joined: 04 Jun 2007
Last visit: 10 Aug 2013
Posts: 5,452
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Status:Um... what do you want to know?
Location: SF, CA, USA
Concentration: Technology, Entrepreneurship, Digital Media & Entertainment
Schools:UC Berkeley Haas School of Business MBA 2010
GPA: 3.9 - undergrad 3.6 - grad-EE
WE 1: Social Gaming
12 Jul 2008, 04:08
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cpg pretty much hit the nail on the head. See what companies recruit and actually extend offers to students at the school. Are those the companies that you want to work for? Ask students of the CPG/Marketing clubs what the interview process is like for internships and full time positions. How many apply and how many get offers? Do people generally get their top 3 choices? Ask hard questions of the students. Also see how many events and workshops are held for marketing/CPG students by the clubs and the school. That may show the amount of support there is for people interested in that industry.
With that said, I think Haas and UCLA both have strong marketing programs on the West Coast. The professors are good and big marketing companies hire there. Of course, there's always Stanford.
With that said, I think Haas and UCLA both have strong marketing programs on the West Coast. The professors are good and big marketing companies hire there. Of course, there's always Stanford.
