"Why This School?"

So I think I might have come up with a new way of defining the "why this mba" question.

This question isn't really about the school - it's about you. It's how you relate to the school. What do you like and why? And the better it ties in with your positioning effort, the stronger case you'll make.

If you think of it this way, you won't be tempted to say, "School X is a top-ranking finance school." Well, duh. The whole world knows that, and what does it have to do with you?

Instead, talk about the school's trading simulation thing and joining that club will help you reach goal Y. Or talk about some class and how it precisely fits a need that you recognized through your recent work.

Does that make sense?