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bsmith75
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Hjort
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spiderman_xx
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Canis lupus
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my 2 cents on it...

1>. The Ad com takes it as a failure to follow directions.
2>. It's unfair on the other applicants as most other applicants keep within the word count and it's fairly obvious that you can get more "juice" in your essays with a slightly larger word count.

You can however exceed to within 10% of maximum word count but dont exceed it preferably..Although you wont be rejected for exceeding the word count, it is looked down upon.
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Hjort
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I agree with Canis. It is a good idea to avoid annoying the reader with essays of excessive length.