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amorica
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Joined: 13 Sep 2006
Last visit: 07 Oct 2011
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Work experience / career goal question 24 Dec 2006, 19:19
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Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.
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rhyme
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Joined: 05 Apr 2006
Last visit: 02 Dec 2024
Posts: 5,909
Own Kudos:
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Given Kudos: 7
Affiliations: HHonors Diamond, BGS Honor Society
Schools: Chicago (Booth) - Class of 2009
GMAT 1: 730 Q45 V45
WE:Business Development (Consumer Packaged Goods)
Schools: Chicago (Booth) - Class of 2009
GMAT 1: 730 Q45 V45
Posts: 5,909
Kudos: 3,172
Work experience / career goal question 25 Dec 2006, 07:46
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amorica
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.
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Yes, you should explain this move and here's how you do it.

You left firm to go into IT Proj Mgmt due to a desire for increased leadership.
You want to go back to marketing however because of X and Y.

X and Y should be two things about marketing that fascinate you. Short and sweet, they need not be long. A sentence or two each. Demonstrate passion and desire. Make it sound like you are sitting in a room with Catherine Zeta Jones, a bucket of crisco, a two headed donkey and a condom. That kind of passion.
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rhyme
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Major Poster
Joined: 05 Apr 2006
Last visit: 02 Dec 2024
Posts: 5,909
Own Kudos:
3,172
Given Kudos: 7
Affiliations: HHonors Diamond, BGS Honor Society
Schools: Chicago (Booth) - Class of 2009
GMAT 1: 730 Q45 V45
WE:Business Development (Consumer Packaged Goods)
Schools: Chicago (Booth) - Class of 2009
GMAT 1: 730 Q45 V45
Posts: 5,909
Kudos: 3,172
Work experience / career goal question 25 Dec 2006, 07:47
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amorica
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.
Show more


Yes, you should explain this move and here's how you do it.

You left firm to go into IT Proj Mgmt due to a desire for increased leadership.
You want to go back to marketing however because of X and Y.

X and Y should be two things about marketing that fascinate you. Short and sweet, they need not be long. A sentence or two each. Demonstrate passion and desire. Make it sound like you are sitting in a room with Catherine Zeta Jones, a bucket of crisco, a two headed donkey and a condom. That kind of passion.
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amorica
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Joined: 13 Sep 2006
Last visit: 07 Oct 2011
Posts: 170
Own Kudos:
4
Posts: 170
Kudos: 4
Work experience / career goal question 27 Dec 2006, 17:05
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rhyme
amorica
Hello -

I'm in the middle of applying to business schools. My immediate goal is to enter into a brand manager type position (possibly within the CPG Industry)

My question is, my first initial job right out of college was a business development associate for an in-store display manufacturing company. We did a lot of business w/ ad agencies and consumer good companies. I was responsible for market research, generating sales leads, etc. I was there for only 9 months.

Unfortunately I was unsatisfied w/ the pay and the leadership opportunity. Knowing my goal of going into business school, I accepted a project manager position w/ a regional bank to enter a more dynamic work environment with a bigger challenge. I've been in this position for the past 2 1/2 years..

With my goal of going into brand management, Will it look 'finicky' to ad-coms that I left a marketing position to enter an IT project management role? And now I want to go back into marketing? Is it sufficient to justify my previous move w/ the fact that I wanted more leadership opportunity? Thanks.

Yes, you should explain this move and here's how you do it.

You left firm to go into IT Proj Mgmt due to a desire for increased leadership.
You want to go back to marketing however because of X and Y.

X and Y should be two things about marketing that fascinate you. Short and sweet, they need not be long. A sentence or two each. Demonstrate passion and desire. Make it sound like you are sitting in a room with Catherine Zeta Jones, a bucket of crisco, a two headed donkey and a condom. That kind of passion.
Show more


haha..nice. On a serious note... thanks for the insight.. I really do appreciate it.