When I was searching for an admissions consultant, I looked for two criteria

1) The admissions consultant should be incredibly knowledgeable about LBS
2) The admissions consultant should have a personal interest in my success and that I shouldn't just be another number in a sea of clients.

Given Emma's experience of working as part of the LBS AdCom, it became clear after our first introduction that she knew LBS inside-out. What surprised me was how personally invested she was in the whole process and made me feel like I had someone in my corner whom I could rely on.

Emma is insanely dedicated. She turns around material within 24 hours so I never felt like I had to hurry. Before many school admission deadlines, she even worked over the weekends to make sure that I was putting my best application in. No matter the number of revisions, she keeps working with you to make sure that your application is the very best it can be.

Where I was really blown away was Emma's guidance on essays. She helped me develop a strong essay strategy that would bring out the strengths in my application. She even connected me with an alum from LBS who had a similar profile to me so that I could gain additional perspective for my essays. I can confidently say that without Emma's help, there is no chance that my essays would have ended up as powerful and impactful as they did.

Emma is an incredibly kind person but she is also very candid about your profile and where you need to improve. She does not waste time beating around the bush and I really appreciated this honest approach. I found that having those candid conversations allowed us to create a strategy to accentuate my strengths and downplay my weaknesses.

I got admitted to London Business School and I couldn't have done it without Emma's support and encouragement. If LBS is your #1 choice, I strongly recommend working with Emma to make studying at Regent's Park a reality!

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Fortuna was first recommended to me by a friend, I didn’t think i would need them. It was the best thing i ever did signing with them and having them help me through the whole application process. They where superb, i had the best Emma Bond helping me along with the rest of the team. It’s money well spent , they helped me shape a strong application and their experience really helped, 12 out of 10 . Emma really put a lot of time and effort from CV prep, Essays , mock interviews and overall prep, it was a very good experience, thanks to everyone at Fortuna Admissions and Emma in specific.

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I was a round 4 LBS applicant and purchased ten hours of coaching with Emma Bond at Fortuna.

Working with Emma was, I am convinced, the deciding factor in my successful admission to LBS.

In the four or so months that we worked together, Emma was faultlessly professional, flexible and, above all, fun to work with. Emma has an astonishing level of insight into the LBS application process and remains extremely close to goings-on within the school.

My time with Emma started with a detailed discussion around my plans to apply for an MBA, in advance of which I'd completed an extensive written questionnaire that Emma had clearly read thoroughly in advance of our discussion. This allowed our conversation to be focussed and highly beneficial in helping to firm up my application strategy and proposed approach to LBS' written application.

As I progressed through the written application, Emma was extremely helpful and responsive in allowing me to put my best foot forward. Emma rightly set very high standards for the application questions and in particular around using the limited space in the essays effectively. Without Emma's guidance and insight at this stage of the process my written materials would have been significantly weaker.

When I was admitted for interview, Emma and I worked together on interview prep (both for the interview itself and the additional pre-recorded video question). Emma was immensely effective in helping to improve my weaknesses and again - rightly - set high and challenging standards while remaining very constructive and fair. Beyond improving areas in which I knew I was weak already, Emma helped me to identify and rectify weaknesses I didn't know I had, and I was able to attend my interview feeling as well-prepared as I possibly could be. One of Emma's real strengths is in the quality of her feedback - clear, constructive and readily-actionable.

I couldn't recommend Emma to prospective LBS applicants highly enough - I immensely enjoyed our time working together and was continually impressed by the strength of her insight and level of support throughout the process.

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If you want a consultant who is meticulous, supportive, knowledgeable about both top US and European schools and who will walk with you through the long haul I highly recommend Emma!! I finally made it into an M7 US Business School and Emma was absolutely instrumental to my success. I first met Emma in 2020. When it was time to apply in 2021 I knew I wanted to work with Emma because of of how supportive she is. Emma went above and beyond the services I had paid for. She gave me detailed feedback on my previous application as I was reapplying to an M7 school. Her review of my essays and resume was comprehensive and on time. I was waitlisted and she helped me come up with my waitlist strategy and reviewed all my correspondence to the waitlist manager. Thank you so much Emma! I am super excited to start my MBA journey at an M7 school next year!

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Working with Emma Bond has been an amazing experience and far beyond my expectation in almost all aspects. With her enormous support, I have been successfully rewarded with several great offers from the world leading business schools (among top 10 in the world).

Not Only with invaluable insight and constructive advice, Emma Bond is also incredibly responsive, dynamic, and super responsible. She was able to work around my schedule in order to meet the tough deadline (less than two weeks from first consultation), even actively supported me during the Easter Holiday.

The mock interview was with great value, definitely you would be more relaxed in the real interviews.

A great “gatekeeper”! I strong recommend!

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I received an offer from LBS in R3 and could not have achieved this result without Emma's help. When I approached Emma I thought my application was in good shape, but she took it to a completely new level and made my strengths stand out and structured my thoughts very well.

The registration process was extremely fast and smooth and Emma and I connected within a day after I reached out to Fortuna. From the first email Emma was pleasant and I could tell she was as enthusiastic as I was about getting my application to its best possible shape. Having worked in the Admission Department at LBS before, Emma knows what the school is after and can provide very valuable insight information about the whole admissions process. This helped me to erase stress as I was much clearer about the process and simply did my best.

After I was invited for an interview, Emma helped me prepare for the interview and gave me honest and encouraging feedback that improved my interview skills significantly.

I enjoyed the whole admissions process thanks to Emma. She is very prompt in responding to messages and schedules calls asap. She is also a very kind, pleasant and interesting person to speak with. Now that the admissions process is over, I genuinely miss working with Emma.

I highly recommend choosing Emma as your consultant if you are applying to LBS for an MBA!

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I am an R2 admit to London Business School, class of MBA2023. I applied to both Stanford, and LBS in R2 and gotten interview invites for both and got an admission offer from LBS.

Before working with Emma, I had done a ton of research on the consulting services and had quick calls with various established consultants. Emma and the Fortuna team were extremely supportive yet customized in their engagement approach. Even before formally engaging with the team, she made sure to understand my background to give solid advice on approaching b-school applications.

Throughout my MBA application journey, Emma was always responsive to my questions and turnarounds on essay edits. There were periods during the whole journey where the MBA application process had to take a step back for work; Emma was very understanding but also gave strong reminders on progress. Thanks to Emma's help, encouragement, and quick turnaround, the stress was manageable and she made the whole process even enjoyable.

One of the key highlights of the Comprehensive School Package is that she reviews every aspect of your application holistically to make sure your profile and branding are consistent across all inputs (essay, resume, etc) and the impact of this really shines through after working with Emma; she made sure to use different inputs to enhance different aspects of my profile valuable to the LBS. This is also incredibly helpful given it's tough distilling your life story into a written application and making yourself shine among other outstanding candidates! Coming from Asia, I have the natural tendency to understate my profile; Emma was absolutely instrumental in ensuring my achievements shine through while keeping the appropriate language and voice intact.

After receiving the interview invites, she also coached me on interview prep to highlight my candidacy to business school - balancing between showcasing both my professional and personal fronts and weaving in the LBS support through her second-to-none knowledge of LBS. I was quite nervous in my first round of interview prep and Emma was generous to conduct another round for me to internalize the comments and improve. This generosity spirit also shows during the Stanford application process. Few days to the application deadline, we realized my essays did not highlight my profile well after multiple rounds of editing. She did not hesitate to give me the feedback despite the time pressure; and we worked closely to rework the essay for final submission. I credit her candor during the application process, for my Stanford interview invite in spite of my low(er) GMAT score and typical consulting profile.

I strongly advise that anyone keen on LBS or business schools to work with Emma; her advice is invaluable not just for business school application but re-evaluating your career & life aspirations in the process.

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I was a R2 re-applicant to the London Business School and with Emma's guidance, I was able to receive an offer to the Full-Time MBA Class of 2023.

I approached Fortuna Admissions after having read such great reviews about Emma Bond. My first conversation was with Matt Symonds who was very patient in understanding my profile and requirement. He then connected me with Emma Bond, who is a very positive, sincere and kind coach. I feel lucky to have got the opportunity to get her guidance in my re-application.

She was very supportive and motivating throughout my application journey. Her extensive experience and insider knowledge about LBS proved to be of great value to me. Emma was always very responsive to any questions or queries and also willingly accommodated my last minute meeting schedule change requests.

I initially booked the hourly coaching service, in which Emma reviewed my previous application in depth and then came up with a strategy for my new application. She was also quick in reviewing essays.

After I got the interview invite, I then took the MBA Interview Package with Emma. She provided valuable insights on how to do well in the interview and even conducted mocks with me. She also provided tips on how to do a successful video interview - which is another component of the LBS MBA application.

I think Emma is truly a lovely coach and her guidance has been invaluable. I strongly recommend Emma Bond and Fortuna Admissions, specially to individuals interested in applying to the London Business School.

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Overall experience with Fortuna Admission team was great and would definitely recommend using their services if you need help with shaping your story!
First, I had a meeting with Matt Symonds, who lifted my hopes and tried to highlight the features of my story that business schools would love. This was ~45 minutes call which helped me take a different perspective on my profile and reflection! (Also, it is free)
Once I committed to Fortuna, I started working with Emma on my MiM application. She was very responsive and very helpful whenever I needed her. I would never be able to pull through that process without her help.
The specific features I liked about Emma:
- First we met up to get to know each other and discuss the essay topics and short answer questions. Emma is a great listener and at the same time she challenges your ideas to make sure you express yourself in the best possible way.
- Once I got into writing the essays, Emma did an amazing job! She corrected the grammar, flow, and the overall message of the essays. Emma has a really great understanding of what the b-schools are looking for in your essays! I was actually surprised by the amount of help I received, since the MiM package is only 4 hours - Emma definitely spent more than that on my application!
- After I got an interview invite, I purchased an additional hour to do a mock interview. Emma asked me basically the same questions I was asked during my actual interview and provided me with great feedback. She took notes of everything I said and once we were done she went through each of the questions providing me with weak and strong points of my answers.

To summarize, I doubt I would be able to do it on my own (especially that I started my application 2.5/3 weeks before the deadline!). Emma structured my approach to the application and provided me with great feedback on everything I did. I would definitely recommend Emma and Fortuna if you are looking into MiM programs or b-schools in general!
My best investment of 2020!

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I worked with Emma to apply to an early careers program at one of the top universities worldwide.Emma guided me and helped make the application process easy and simple. Without her I know that I would have been lost and confused. I loved working with her and her help has been instrumental to my acceptance at my dream school. I cannot thank her enough and really recommend her to anyone that is thinking of applying to a masters program. I convinced all my friends and family to apply through her.
I recommend her because she is very thorough and has a lot of knowledge on what the universities are looking for. She has a lot of experience and that experience is invaluable to anyone applying to a top university. She has helped me edit my Essays and CVs while not taking away my voice. She helped me enhance my application and for that I am very grateful. I also worked with her on interview prep and our mock trial was exactly like my interview. Her comments and suggestions made my interview go smoothly and helped me make a good impression.

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