Bunuel
12 Days of Christmas 🎅 GMAT Competition with Lots of Questions & FunA publishing company, renowned for its high-quality, illustrated hardcover editions of classic literature, is observing the e-book trend while choosing to continue focusing on their niche market. The company plans to expand globally, relying on the unique appeal of their editions to drive sales in the face of digital competition.
Which of the following, if true, would provide the strongest evidence that the publishing company's global expansion strategy will be successful?
(A) Demographic studies indicate a growing segment of young adults who show interest in building personal libraries with aesthetically appealing and collectible book editions.
(B) An international survey of reading habits reveals a sustained interest in classic literature, with a significant number of readers expressing a preference for physical books over e-books for certain genres.
(C) Data from book fairs and literary festivals around the world show an increasing engagement with and spending on deluxe editions of classic titles.
(D) Analysis of global book sales trends shows a niche but steadily growing market for collectible editions of books, contrasting with the plateauing growth of e-book sales.
(E) Market research indicates that high-quality, physical book editions are increasingly viewed as luxury items, with several countries showing a rising trend in luxury goods spending.
GMAT Club's Official Explanation:
D. Analysis of global book sales trends shows a niche but steadily growing market for collectible editions of books, contrasting with the plateauing growth of e-book sales.
- This choice provides the strongest evidence for the success of the publishing company's global expansion strategy. It directly addresses the market trend, showing that there is a growing interest in the specific type of product the company offers (collectible editions of books). Additionally, it contrasts this growing interest with the stagnating growth of e-books, which is the digital competition the company faces. This directly aligns with the company's decision to focus on its niche market of high-quality, illustrated hardcover editions of classic literature and suggests that this focus aligns with market trends.
The other options, while relevant, do not provide as direct evidence as choice (D):
A. Demographic studies indicate a growing segment of young adults who show interest in building personal libraries with aesthetically appealing and collectible book editions.
- While this indicates a potential market segment, it doesn’t provide comprehensive evidence of a global trend or the potential success of the company's specific expansion strategy.
B. An international survey of reading habits reveals a sustained interest in classic literature, with a significant number of readers expressing a preference for physical books over e-books for certain genres.
- This supports the idea that there is a market for the company's products, but it doesn't specifically indicate a growing market or the success of a global expansion strategy.
C. Data from book fairs and literary festivals around the world show an increasing engagement with and spending on deluxe editions of classic titles.
- This suggests interest in deluxe editions but does not necessarily indicate a broader market trend that would support a global expansion strategy.
E. Market research indicates that high-quality, physical book editions are increasingly viewed as luxury items, with several countries showing a rising trend in luxury goods spending.
- While this suggests a favorable view of high-quality book editions, it is more about the perception of these books as luxury items rather than evidence of a growing market for them globally.
Therefore, (D) is the best answer as it directly indicates a growing global market for the type of product the publishing company specializes in, supporting the feasibility of their global expansion plan.