A look at course profile

Question

Hi there, Would be happy to discuss the course profile since a lot of fellows here are comparing MiM programmes. I share mine at LBS MiM first. Overall, it is very practical. Courses and cases are mainly borrowed from MBA classes. There are some elements of academics style in it, but not too much I am afraid. Plus, we do not do dissertation. What do you learn, guys?

Entrepreneurial Management: - Case studies Opportunity recognition strategy through simple rules and brokering on a TV Guide business Opportunity recognition strategy through disciplined observation and cognitive analogy on Men’s wedding magazine business Opportunity recognition strategy through effectuation on a Swedish ice wine bar business Open innovation case study on Open IDEO Analysing entrepreneurial opportunities for an early stage VC firm and portfolio investment decisions Articulate business model through dashboards and experiments CVC interaction case study on Intel vs Berkeley Networks Founder dilemmas case study on Evan Willams Valuation techniques for unquoted ventures Deal structuring based on venture capital method for Value Added Medical Products Hiring strategy for entrepreneurial business Discovery project, elevator pitch, and tradeshow presentation Scaling social entrepreneurship of Husk Power Systems - Articles/Journals reading list “Good Ideas and How to Generate Them, Why Not?”, B. Nalebuff, I. Ayres, HBS press, Boston, 2003, pp. 13-42 “The Discipline of Innovation”, Peter F. Drucker, HBR, 2002 “Valuing Innovation: the Strategic Logic of High Growth”, W. Chan Kim, Renée Manborgne, HBR, 1997 “Breaking Compromises, Breaking Away Growth”, George Stalk Jr, David K. Pecant, Benjamin Burnett, HBR, 1996 “Developing Products on Internet Time”, Marcolansiti, Alan MacCormack, HBR, 1997 “How Strategist Really Think”, Giovanni Gavetti, Jan W. Rivkin, HBR, 2005 “Spark Innovation Through Empathic Design”, Dovothy Leonard, Jeffrey F. Rayport, HBR, 1997 “The Entrepreneurial Method: How Expert Entrepreneurs Create New Markets”, Sara D. Sarasvathy, Nicholas Dew, University of Virginia, 2006 “Creativity and the Role of the Leader”, Teresa M. Amabile, Mukti Khaire, HBR, 2008 “the New Business Road Test – What Entrepreneurs and Executives Should Do Before Writing a Business Plan”, John W. Mullins, Prentice Hall “A Business Plan? Or a Journey to Plan B”, John Mullins, Randy Komisar, MIT Sloan Management Reivew, 2010 “Disciplined Entrepreneurship”, Donald N. Sull, MIT Sloan Management Review, 2004 “The Lean Start-up: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, Eric Ries, 2011 “Corporate Venture Capital in the 21st Century – an Integral Part of Firms Innovation Toolkit”, Dushnitsky Gary, Oxford Handbook of Entrepreneurship, Oxford University, 2011 “How to Pitch a Brilliant Idea”, Kimberly D. Elsbach, HBR, 2003 “The Founder’s Dilemma”, Noam Wasserman, HBR, 2008 “Valuing Privately Owned Companies”, LBS “Finance for Entrepreneurial Companies”, LBS “Hiring Dilemmas: the Right Hires at the Right Time”, Noam Wasserman “A Positive Theory of Social Entrepreneurship”, Filipe M. Santos, working paper, 2010 “Planning a Start-up? Seizing the Day…then Expect to Work All Night”, Noam Wasserman, HBR, 2009 Managerial Analysis and Systems: - Case studies Monte-Carlo Simulation on VaR for sales profitability Non-linear regression analysis on economic of scale for power stations Stochastic risk modelling with Excel Add-on @Risk and sensitivity analysis with Excel Data Table on booking policy for airlines Multiple Repression analysis on commodity price forecast for oil trading Multiple Regression analysis on sales drivers for food products Correlation analysis and volatility analysis on asset returns for BP stock, Shell stock, Dow Jones Industry Average, and WTI Crude Oil Index Pessimistic and optimistic scenario analysis with Tornado Diagram on aeroplane fleets acquisition decision Linear programming on profit contributions with constraints on demand forecast, supply quota, quality points, and financial budgets for food product portfolios Linear programming on asset allocation for creating self-generating pension fund Expected values deduction on perfect and imperfect weather information for grape harvesting in wine making Bayes’s theorem application on infection probability for HIV diagnostics Bayer’s theorem application on default probability for credit rating review Risk profiles computing on decisions of land parcels acquisition or lease real option extension for property development with law suits Success risk profiles computing on investment decisions for venture capital buyout Award risk profiles computing on settlement decisions for merger spin-off Default risk profiles computing on credit grant decisions for commercial banks Process flow dynamics optimisation on waiting patients for medical clinics - Articles/Journals reading list “Moneyball: the Art of Wining an Unfair Game”, Michael Lewis, 2004 “Nudge: Improving Decisions about Health, Wealth, and Happiness”, Richard H. Thaler, Cass R. Sunstein, 2009 “Competing on Analytics: the New Science of Winning”, Thomas H. Darenport, Jeanne G. Harris, 2007 Management Accounting - Articles/Journals reading list “Value Based Management: Developing A Systematic Approach to Creating Shareholder Value”, Knight J.A, McGraw-Hill: 1998 “Value Based Management: The Corporate Response to the Shareholder Revolution”, Martin J.D, J.W. Petty, Havard Business School Press: 2000 “Driving Shareholder Value: Value-Building Techniques for Creating Shareholder Wealth”, Morin R.A, S.L. Jarrell, McGraw-Hill, 2001 “The Balanced Scorecard”, Kaplan R.S, A. Lowes, D.P. Norton, Harvard Business School Press: 1996 “The Strategy-Focused Organisation: How Balanced Scorecard Companies Thrive in the New Business Environment”, Kaplan R.S, D.P. Norton, Harvard Business School Press: 2001 “The EVA Challenge: Implementing Value-Added in an Organisation”, Stern J.M, J.S. Shiely, John Wiley & Sons: 2001 “Measuring Corporate Performance”, Harvard Business Review, Harvard Business School Press: 1998 “Balanced Scorecard Step-by-step: Maximising Performance and Maintaining Results”, Niven P.R, John Wiley & Sons: 2002 “Performance Drivers – A Practical Guide to Using the Balanced Scorecard”, Olve N-G, J. Roy, M. Wetter, John Wiley & Sons: 2000 “Are the Wrong Metrics Driving Your Strategy?”, Sisk M., Harvard Business Review, Nov. 2003 Leadership in Organisation - Articles/ Journals reading list “What We Know About Leadership”, Hogan R., Kaiser R.B, Review of General Psychology, 2005 “How Much We Learn from Success?”, Vedder J.N., Academy of Management Executive, 1992 “Why Executives Derail: Perspectives Across Time and Cultures”, Van Velson G., Lesile J.B, The Academy of Management Journal, 1995 “Conflict and Strategic Choice: How Top Management Disagree”, Eisenhardt K.M, Kahwajy J.L, Bourgeois L.J, 1997 “Diversity at Work”, Mannix E., Neale M., Scientific American Mind, 2006 “In Judgement in Managerial Decision Making”, Bazerman M., Moore D, John Wiley & Sons: Hoboken, 2009 “Too Much from Too Little, How We Know What Isn’t So: The Fallibility of Human Research in Everyday Life”, Gilorich T., 1991 “Cognitive Repairs: How Organisational Practices Can Compensate for Individual Shortcomings”, Heath C., Larrick R.P., Klayman J., Review of Organisational Behaviour, 1998 “Essential of Negotiation (2nd Edition)”, Lewicki R.J., Sannders D.M, Minton J.W., Boston: McGraw-Hill Irwin, 2001 “Influence: Science and Practice (4th Edition)”, Cialdini R.B, Boston: Allyn & Bacon, 2001 “The Negotiation’s Dilemma: Creating and Claiming Value”, Lax D.A, Sebenius J.K, New York: The Free Press, 1986 “Interests: The Measure of Negotiation”, Lax D.A, Sebenius J.K, 1986 “Organisation Theory and Design”, Daft D, 2009 “Note on Organisation Design”, Lorsch J.W, Harvard Business School Press, 1987 “Designing Dynamic Organisations”, Galbraith J.K, 2002 “Six Dangerous Myths About Pay”, Pfeffer J., Harvard business Review, 1998 “On the Folly of Rewarding A, While Hoping for B”, Kerr S., Academy of Management Executive, 1995 “Managing with Power: Politics and Influence in Organisation”, Pfeffer J., Harvard Business School Press, 1992 “Achieving Success Through Social Capital”, Baker W., 2002 “The People Who Make Organisations Go-or-Stop”, Cross R., Prusak C., Harvard Business Review, 2002 “What Holds the Modern Company Together”, Goffee R., Harvard Business Review, 1996 “In the Eye of the Bachelor: Cross Cultural Lessons in Leadership from Project GLOBE”, Jardian M. etal, Academy of Management Perspectives, 2008 “National Cultures and Work-Related Values: The Hofstede Study”, Ibarra H., Harvard Business School Press, 1996 “Measuring Organisational Cultures: A Qualitative and Quantitative Study Across Twenty Cases”, Hofstede G. etal, Administrative Science Quarterly, 1990 “The Tipping Point”, Gladwell M., 2000 “Choosing Strategies for Change”, Kotter J.P, Schlesinger L.A, Harvard Business Review “Implementing Change Note”, Jick T., Harvard Business School Press, 1991 “Note on the Recipients of Change”, Jick T., Harvard Business School Press, 1990 - Case studies Organisational Re-design for a Global Chemical Company Communication Strategy/Change Management Game Stimulation for a IT System Instalment Proposal Buy-in Within a Global Organisation Corporate Governance Diagnostics for a Pharmaceutical Company Cross-cultural Awareness Study Strategic Analysis - Articles/Journals reading list “Competiton and Business Strategy in Historical Perspective”, Ghemawat P, Business History Review, 2002 “The Five Competitive Forces that Shape Strategy”, Porter M.E, Harvard Business Review, 2008 “Looking Inside for Competitive Advantage”, Barney J., Academy of Management Executive, 1995 “Value Innovation: The Strategic Logic of High Growth”, Kim W.C, R. Manborgne, Harvard Business Review, 1996 “From Old Competence Destruction to New Competence Access: Evidence from the Comparison of Two Discontinuities in Anti-cancer Drug Discovery”, Sosa M.L, Organisation Science, 2011 “Customer Power, Strategic Investment, and the Failure of Leading Firms”, Christensen C., J. Bower, Strategic Management Journal, 1996 “Assets Accumulation and Sustainability of Competition Advantage”, Dierickx I., K. Cool, Management Science, 1989 “Managing Alliances with the Balanced Scorecard”, Robert S. Kaplan, David P. Norton, Bjarne Rugelsjoen, Harvard Business Review “What is Strategy”, Michael E. Porter, Harvard Business Review “Do Markets Differ Much?”, Richard Schmalensee “Entry, its Deterrence, and its Accommodation: a Study of the U.S. Photographic Film Industry”, Vrinda Kadiyali, Rand Journal of Economics “Finding Competitive Advantage in Adversity – Difficult Business Environments Can Offer Rich Opportunities to Entrepreneurs”, Bhaskar Chakravorti, Harvard Business Review “Network Externalities in Microcomputer Software: An Econometrics Analysis of the Spreadsheet Market”, Evik Brynjolfsson, Chris F.Kemerer, Management Science, 1996 “Dynamic Capabilities and Strategic Management”, David J. Teece, Gary Pisano, Amy Shuen, Strategic Management Journal, 1997 “The Risky Business of Hiring Stars”, Boris Groysberg, Ashish Nanda, Nitim Nohria, Harvard Business Review “Application – Specific R&D Capabilities and the Advantage of Incumbents – Evidence from the Anti-cancer Drug Market”, M. Lourdes Sosa, Management Science, 2009 “Porter’s Generic Strategies Determinants of Strategic Group Membership and Organisational Performance”, Gregory G. Dess, Peter S. Davis, Academy of Management Journal, 1984 “Asset Stock Accumulation and Sustainability of Competitive Advantage”, Ingemar Dierickx, Karel Cool, Management Science, 1989 “Why Good Spreadsheets Make Bad Strategies”, Roger Martin, Harvard Business Review “Environment, Generic Strategies, and Performance in a Rapidly Developing Country – A Taxonomic Approach”, Linsu Kim, Yooucheol Lim, Academy of Management Journal - Case studies Business Model Analysis for Online Peer-to-Peer High Street Banking Company Market Sizing for Pay-phone services of an African Communications Group Volume Curve Plotting for Barnes & Nobles vs Amazon.com Industry Analysis for Home Video Games Disruptive Innovation Analysis for the in-the-ear Leaving Aids Organisational Capabilities Analysis for McKinsey & Co Post-integration on Synergies Diagnostics for Cadbury’s acquisition of Adams Implementation for Airline Catering Turnaround Supply Chain Evaluation for Zora The Global Macroeconomy - Case studies Country Competitiveness Modelling and Clustering based on Data sources of World Economic Forum - Articles /Journals reading list “Macro Economics – An European Text (fifth edition)”, Burda, Wyplosz, 2009 “Objective Confirmation of Subjective Measures of Human Well-being: Evidence from the U.S.A”, Andrew J.Oswald, Stephen Wu, Science “The Myth of Asia’s Miracle”, Paul Krugmen “Institutions Factor Endowments, and Paths of Development in the New World”, Kenneth L. Sokloff, Stanley L. Engerman, Journal of Economic Perspectives “Can Central Banks Go Broke”, Willem Buiter, Centre for Economic Policy Research, 2008 “Global Imbalances and the Financial Crisis – Products of Common Senses”, Maurice Obstfeld, Kenneth Rogoff “From Financial Crash to Debt Crisis”, Carmen M. Reinhart, Kenneth S. Rogoff, National Bureau of Economic Research Market Planning and Analysis - Articles /Journals reading list “Predictably Irrational”, Dan Ariely “Nudge – Improve Decisions About Health, Wealth, Happiness”, Richard H. Theler, Cass R. Sunslein “Simply Better”, Barwise, Patrick, Sean Meehan, 2004, Boston, MA: Harvard Business School Press “Market Segmentation Success”, Dibb Selly, Lyndon Simkim, 2008 “Segmentation and Positioning for Strategic Marketing Decisions”, Myers Sanes H. “Positioning: The Better for Your Mind”, Ries Al, Jook Tront, New York: McGrow Hill “Hand Book of Market Segmentation”, 3rd Edition, Weinstein Art, 2004, New York: The Haworth Press “New Product Management”, 10th Edition, Crawford C.Merle, Anthony Di Benedetto, 2011, McGrow Hill/Irwin “Product Design and Development”, 5th Edition, Ulrich Karl T., Steven D. Eppinger, 2011, McGrow Hill/Irwin “Design and Marketing of New Products”, 2nd Edition, Urban, Glenn L, John R. Hauser, 1993, Prentice Hall “Crossing the Chasm”, Moore, Geoffrey A., 1991, Harper Collins “Diffusion of Innovations”, 5th Edition, Rogers Evere tt , 2003 “Getting Started with Conjoint Analysis”, 2nd Edition, Orme Bryan K., 2004, Chicago, IL: Research Publishers “Econometrics Explained”, Cook, Louise, Mike Holmes, 2004, London: IPA “Marketing Mix Modelling Landscape Overview”, Paderni, Luca S., 2011, Forrester Research “Marketers Miss A Big Opportunity with Marketing Mix Modelling”, Paderni, Luca S., 2012, Forrester Research “Data Mining Cook Book”, Parr Rud, Olivia, 2001, New York: Wiley “The Complete Guide to Accelerating Sales Force Performance”, Zoltners, Andris A., Prabhakaut Sinha, Greggor A Zoltners, 2001, New York, NY: AMACOM “Sales Force Design for Strategic Advantage”, Zoltners, Andris A., Prabhakaut Sinha, Sally E. Horimer, 2004, New York, NY: Palgrave Macmillian “Market Research Explained”, Anderson Philippa, 2008, ESOMAR “Marketing Research That Won’t Break the Bank”, Andreasen, Alan R., 2002, Jossey-Bass “The Handbook of On-line and Social Media Research”, Poynter Ray, 2010, Wiley “Fundamentals of Marketing Research”, Smith, Scott M, Gerald S. Albaum, 2005, Sage “Power Pricing”, Polan, Robert J, Hermann Simon, 1996, The Free Press “Pricing”, 3rd Edition, Monroe Kent B., McGrow-Hill/Irwin “The Strategy and Tactics of Pricing”, 5th Edition, Nagle Thomas T., John E. Hogan, Joseph Zale, 2010, Prentice Hall “Handbook of Pricing Research in Marketing”, Rao, Vithala R., 2009, Edward Elgor “Price Management”, Simon, Hermann, 1989, North-Holland - Case studies Customer Lifetime Value Modelling Conjoint Analysis for Product Attributes Perceptual Map Plotting for Brands Market Response Modelling for Measuring Impact of Advertising and Promotion on Consumer Demand

A look at course profile

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