Summary:1. A marketing expert suggested that:
Use of a famous international sports professional in the clothing company's upcoming advertising campaign --> Spur public interest --> Increase sales
2. The author provides his
opinion that can be perceived by consumers as conscious or unconscious association of the sports professional's personality with the fashion brand
3. The author then
concludes that fashion brand's management would be ill-advised to employ the sports professional
4. There comes a contrast which says a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.
Overall, the poll creates a doubt on author's conclusion because if the sports professional's team is not likely to win then the campaign might not lead to increase in sales.
Evaluation of options:
(A) The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position.
Incorrect, the first BF is indeed a proposed plan of action but it is supported by the position which is criticised in the argument, the author thinks that is "ill-conceived", the second BF goes against the author's conclusion. (B) The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion.
Incorrect, the first BF is indeed a cause-effect relationship which shows impact of using a model on the public interest and sales but the second BF doesn't disprove the accuracy.(C) The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position.
Incorrect, the first BF is a claim but it's accuracy is not criticised by the argument's position, the author doesn't come and say that cause-effect relationship is inaccurate, he just says that the plan is "ill-conceived" and he has provided a reason for that, the second BF goes against the author's conclusion. (D) The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic.
Correct, the first BF forms the basis of the argument's position, the second BF brings a contrast to the author's conclusion.(E) The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct.
Incorrect, the first BF is not a theory and the second BF doesn't provide any explanation.