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# A new commercial radio station in Greenfield plans to play

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Updated on: 05 Nov 2018, 07:16
4
00:00

Difficulty:

15% (low)

Question Stats:

80% (00:55) correct 20% (00:58) wrong based on 642 sessions

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A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week

No problem with the OA but whats the problem with D. IMO it is not having any effect.

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Originally posted by Marcab on 28 Dec 2012, 23:11.
Last edited by gmat1393 on 05 Nov 2018, 07:16, edited 1 time in total.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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28 Dec 2012, 23:32
Marcab wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.

No problem with the OA but whats the problem with D. IMO it is not having any effect.

Though not a very direct relation however IMO D does strengths to some extent if not 100%.
The people in that age group have higher level of income and thus money is no bar when it comes to purchases
Moreover, when it says people in this age group are involved in purchase of house hold items, it strengths the conclusion " to have a strong market appeal to advertisers".
Do i need to dwell more or this much is sufficient?
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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29 Dec 2012, 00:14
1
Hi Marcab,

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
Option D can be ruled out because the aim of playing the old songs is to increase viewership and thereby attract advertisers. Advertisers will benefit only if the target audience have high incomes to buy the products and are decision makers involved in purchasing of products in the family.

Hence, if this viewership is increased. Advertisers would want to influence them (audience). SO the plan is bound to succeed.

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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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31 Dec 2012, 05:34
i will go for C. If the 35years old are more interested in news than in music. The plan will fail to attract this group of people by introducing these songs.

D is sufficiant to attract advertisers. Because these people have money and are involved to make purchasing decisions. Advertisers need the attention from such group of people.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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31 Dec 2012, 06:09
Thanks for the discussion guys.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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06 Nov 2013, 09:49
not 700 level question i think!
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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Updated on: 04 Mar 2017, 10:27
1
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

Hi.

Please explain how choice E strengthens the conclusion.

Originally posted by phammanhhiep on 29 Jan 2014, 21:02.
Last edited by HKD1710 on 04 Mar 2017, 10:27, edited 1 time in total.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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29 Jan 2014, 21:21
1
phammanhhiep wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

Hi.

Please explain how choice E strengthens the conclusion.

Let's analyze the given argument:

A new station plans to play songs that were popular 15-25 years ago.
It hopes to attract people between 35-45 years
It hopes to have a strong market appeal to advertisers.

There are a number of assumptions (the term is used loosely here) the author of the argument is working on... First of all, he is assuming that people would like to hear the hits of their youth. They will be attracted to this channel which plays the hits of their time. It is also assuming that others do not cater sufficiently to this segment and hence this new channel will be able to attract people. Another assumption is that if they are able to attract 35-45 yr olds, advertisers will be pleased i.e. the 35-45 yr olds are the decision makers of many products advertised on the radio.
If our option provides any one of these premises given above, it will strengthen our argument.
(A), (B), (D) and (E) strengthen the argument.

(B) strengthens by saying that the same plan has been tried at other similar places and has succeeded. This strengthens our argument that it might succeed here as well. Note that we only need to strengthen it, not prove it beyond doubt. Sure, if it has succeeded at other places, it MAY not succeed here but it does strengthen our belief in the plan.

(E) strengthens it by saying that other channels do not cater to this segment much. Hence the possibility of this channel attracting people is higher. It is providing a service to people which they would like and others are not providing. Hence the chances of success increase. That's all we want to do - INCREASE the chances of success.

(C) does not strengthen it and hence is the answer.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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06 Feb 2014, 19:52
Hi Mam,
How D supports?Can you please explain.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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07 Feb 2014, 05:25
1
sanjeebpanda wrote:
Hi Mam,
How D supports?Can you please explain.

An argument gives us the following:

A new station plans to play songs that were popular 15-25 years ago.
It hopes to attract people between 35-45 years
It hopes to have a strong market appeal to advertisers.

What will make this argument stronger? The argument is assuming that if the station is able to attract people between 35-45 years, it will have a strong appeal to advertisers. Why is that so? This will be so if the 35-45 years old people actually are decision makers the products advertised i.e. they decide whether they/their family will buy the products. Hence (D) will make this argument stronger.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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23 Feb 2014, 07:15
Straight C.
In D,a necessary assumption is given.If the 35-45 yr old people don't take purchasing decisions,why would the advertisers target them via the radio?The plan to play 15-25 yr old songs to attract advertisers will fall apart.

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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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24 Feb 2014, 05:18
Marcab wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:
A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music
from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for
music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period
for more than a few hours per week

OA
No problem with the OA but whats the problem with D. IMO it is not having any effect.

Hello Marcab,
The conclusion is that this plan (to target the thirty-five and forty five year olds) will be a success.
One of the assumptions made here is that advertising in this segment will result in profits for the advertisers.
Option D says exactly this and helps bolster the argument.

If you're still skeptical, try negating Option D.
The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively lower levels of
income and are not involved in making household purchases.

This suggests that they are a bad target audience for advertisers and the radio stations will probably not get any revenue through advertising- this breaks the argument.

We therefore know that option D is relevant and that it also strengthens that argument as whole.

Hope that helps,
Ajeeth Peo
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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03 Feb 2015, 06:22

GMAT Club Revision Project - CR Q5

Please post a detailed explanation and answer to this question to get a chance to get Kudos and your explanation posted on the GMAT Club Revision PDF

A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

OA - 1 Day

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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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03 Feb 2015, 08:36
IMO is D

C is out because aim is to attract audience and C still attracts audience.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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04 Feb 2015, 13:02
Actually D should stay because the purpose of the campaign is to make the radio appealing to advertisers and the advertisers would love it if their ads are listened by wealthy people.
IMO C should be out because people will not even pay attention to the songs but rather to the news and probably switch to another station when there are no news.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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04 Feb 2015, 19:47
+1 for C. Good question.

The task of attracting 35-45 will in the following cases 1. Aged 35-45 does not like music or does not like to listen to the radio.
2. The Marketing companies are not interested in the people aged 35-45.

souvik101990 wrote:

GMAT Club Revision Project - CR Q5

Please post a detailed explanation and answer to this question to get a chance to get Kudos and your explanation posted on the GMAT Club Revision PDF

A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

OA - 1 Day

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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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04 Feb 2015, 22:48
Here we go:

Purpose of playing the songs that were popular hits fifteen to twenty-five years ago ---

1 - to attract an audience made up mainly of people between thirty-five and fortyfive years old
2 - to have a strong market appeal to advertisers

So the fight is between option C and option D

Let's consider option D first.

--- The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.---

"""involved in making household purchases""" ---> it serves purpose 2.

Option C left.

I will go with option C.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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04 Feb 2015, 23:53
Ans D

TYPE: StrengthenX

What is the main of the plan:

To generate more revenue through advertising.

Options:
1. Play old music to attract some set of audience
2. Play any other new music, news, commentary ..etc to attract some set of audience.

A, B,E - These are strengthening the Plan.

Narrow downs to C or D.

C: Will strengthen the plan to generate more revenues.
D: It doesn't matter whether people go for shopping/Outing/Anywhere.

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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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05 Feb 2015, 04:58
3
souvik101990 wrote:

GMAT Club Revision Project - CR Q5

Please post a detailed explanation and answer to this question to get a chance to get Kudos and your explanation posted on the GMAT Club Revision PDF

A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

OA - 1 Day

The thing to note in this question is the question stem. It is not your usual question stem.
"Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT"
You need to find the option which does not strengthen the argument. It means the option may weaken the argument or may have absolutely no effect on the argument.

Argument:
A station plans to play songs that were popular hits fifteen to twenty-five years ago.
It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old
It hopes to have a strong market appeal to advertisers.

The plan is to play 15 yr old music and attract 35 yr olds to make the station attractive to advertisers.
There are a lot of unsaid things here that could make the argument stronger such as people have special liking for songs they used to hear as teens so hit songs of 20 yrs ago will ring with 35 yr olds and hence the station will be attractive for 35 yr olds. Also, 35-45 yr old consumers are attractive to advertisers because of their purchasing power and hence the station will have strong market appeal to advertisers. These are options (A) and (D) and they do strengthen the argument. (B) also is re-assuring to the plan. (E) increases the probability of success of this station.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
This, at best, has no effect on the plan. It doesn't matter that this age group focuses more on news as long as it is focusing enough on music too. But if anything, it weakens the plan a bit since it suggests that 35-45 yr age group is not that interested in music. Hence, in any case, it does not strengthen the plan.

Therefore, (C) is the correct answer.
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Re: A new commercial radio station in Greenfield plans to play  [#permalink]

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30 Jan 2016, 11:04
1
I choose D, because I thought C would kind of strengthen. As 35-45 only hear news because there is no music played of their type. So when radio station would start playing then they will start listening. I kind of didn't like D either but went with D.
Re: A new commercial radio station in Greenfield plans to play &nbs [#permalink] 30 Jan 2016, 11:04

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