GMAT Question of the Day - Daily to your Mailbox; hard ones only

It is currently 21 Oct 2019, 23:11

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

A new commercial radio station in Greenfield plans to play songs that

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Find Similar Topics 
VP
VP
User avatar
Status: Been a long time guys...
Joined: 03 Feb 2011
Posts: 1003
Location: United States (NY)
Concentration: Finance, Marketing
GPA: 3.75
GMAT ToolKit User
A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post Updated on: 23 Jan 2019, 05:04
1
7
00:00
A
B
C
D
E

Difficulty:

  15% (low)

Question Stats:

79% (01:33) correct 21% (01:44) wrong based on 840 sessions

HideShow timer Statistics

A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:


A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week


No problem with the OA but whats the problem with D. IMO it is not having any effect.

_________________

Originally posted by Marcab on 29 Dec 2012, 00:11.
Last edited by Bunuel on 23 Jan 2019, 05:04, edited 2 times in total.
Renamed the topic and edited the question.
Retired Moderator
avatar
Status: Enjoying the GMAT journey....
Joined: 26 Aug 2011
Posts: 558
Location: India
GMAT 1: 620 Q49 V24
GMAT ToolKit User
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 29 Dec 2012, 00:32
Marcab wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.


No problem with the OA but whats the problem with D. IMO it is not having any effect.

Though not a very direct relation however IMO D does strengths to some extent if not 100%.
The people in that age group have higher level of income and thus money is no bar when it comes to purchases
Moreover, when it says people in this age group are involved in purchase of house hold items, it strengths the conclusion " to have a strong market appeal to advertisers".
Do i need to dwell more or this much is sufficient?
_________________
Fire the final bullet only when you are constantly hitting the Bull's eye, till then KEEP PRACTICING.

A WAY TO INCREASE FROM QUANT 35-40 TO 47 : http://gmatclub.com/forum/a-way-to-increase-from-q35-40-to-q-138750.html

Q 47/48 To Q 50 + http://gmatclub.com/forum/the-final-climb-quest-for-q-50-from-q47-129441.html#p1064367

Three good RC strategies http://gmatclub.com/forum/three-different-strategies-for-attacking-rc-127287.html
Intern
Intern
avatar
Joined: 24 Sep 2012
Posts: 26
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 29 Dec 2012, 01:14
1
Hi Marcab,

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
Option D can be ruled out because the aim of playing the old songs is to increase viewership and thereby attract advertisers. Advertisers will benefit only if the target audience have high incomes to buy the products and are decision makers involved in purchasing of products in the family.

Hence, if this viewership is increased. Advertisers would want to influence them (audience). SO the plan is bound to succeed.

Regards,
Pritish
Veritas Prep GMAT Instructor
User avatar
V
Joined: 16 Oct 2010
Posts: 9701
Location: Pune, India
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 29 Jan 2014, 22:21
1
phammanhhiep wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

Hi.

Please explain how choice E strengthens the conclusion.


Let's analyze the given argument:

A new station plans to play songs that were popular 15-25 years ago.
It hopes to attract people between 35-45 years
It hopes to have a strong market appeal to advertisers.

There are a number of assumptions (the term is used loosely here) the author of the argument is working on... First of all, he is assuming that people would like to hear the hits of their youth. They will be attracted to this channel which plays the hits of their time. It is also assuming that others do not cater sufficiently to this segment and hence this new channel will be able to attract people. Another assumption is that if they are able to attract 35-45 yr olds, advertisers will be pleased i.e. the 35-45 yr olds are the decision makers of many products advertised on the radio.
If our option provides any one of these premises given above, it will strengthen our argument.
(A), (B), (D) and (E) strengthen the argument.

(B) strengthens by saying that the same plan has been tried at other similar places and has succeeded. This strengthens our argument that it might succeed here as well. Note that we only need to strengthen it, not prove it beyond doubt. Sure, if it has succeeded at other places, it MAY not succeed here but it does strengthen our belief in the plan.

(E) strengthens it by saying that other channels do not cater to this segment much. Hence the possibility of this channel attracting people is higher. It is providing a service to people which they would like and others are not providing. Hence the chances of success increase. That's all we want to do - INCREASE the chances of success.

(C) does not strengthen it and hence is the answer.
_________________
Karishma
Veritas Prep GMAT Instructor

Learn more about how Veritas Prep can help you achieve a great GMAT score by checking out their GMAT Prep Options >
Intern
Intern
avatar
B
Joined: 04 Dec 2011
Posts: 17
GMAT 1: 660 Q49 V31
GMAT 2: 750 Q50 V41
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 06 Feb 2014, 20:52
Hi Mam,
How D supports?Can you please explain.
Veritas Prep GMAT Instructor
User avatar
V
Joined: 16 Oct 2010
Posts: 9701
Location: Pune, India
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 07 Feb 2014, 06:25
1
sanjeebpanda wrote:
Hi Mam,
How D supports?Can you please explain.


An argument gives us the following:

A new station plans to play songs that were popular 15-25 years ago.
It hopes to attract people between 35-45 years
It hopes to have a strong market appeal to advertisers.

What will make this argument stronger? The argument is assuming that if the station is able to attract people between 35-45 years, it will have a strong appeal to advertisers. Why is that so? This will be so if the 35-45 years old people actually are decision makers the products advertised i.e. they decide whether they/their family will buy the products. Hence (D) will make this argument stronger.
_________________
Karishma
Veritas Prep GMAT Instructor

Learn more about how Veritas Prep can help you achieve a great GMAT score by checking out their GMAT Prep Options >
Director
Director
User avatar
G
Affiliations: CrackVerbal
Joined: 03 Oct 2013
Posts: 563
Location: India
GMAT 1: 780 Q51 V46
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 24 Feb 2014, 06:18
Marcab wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:
A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music
from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for
music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period
for more than a few hours per week

OA
No problem with the OA but whats the problem with D. IMO it is not having any effect.



Hello Marcab,
The conclusion is that this plan (to target the thirty-five and forty five year olds) will be a success.
One of the assumptions made here is that advertising in this segment will result in profits for the advertisers.
Or in other words this demographic has the purchasing power to buy the things advertised.
Option D says exactly this and helps bolster the argument.

If you're still skeptical, try negating Option D.
The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively lower levels of
income and are not involved in making household purchases.

This suggests that they are a bad target audience for advertisers and the radio stations will probably not get any revenue through advertising- this breaks the argument.


We therefore know that option D is relevant and that it also strengthens that argument as whole.

Hope that helps,
Ajeeth Peo
Verbal Trainer - CrackVerbal
_________________
- CrackVerbal Prep Team

For more info on GMAT and MBA, follow us on @AskCrackVerbal

Register for the Free GMAT Kickstarter Course : http://bit.ly/2DDHKHq

Register for our Personal Tutoring Course : https://www.crackverbal.com/gmat/personal-tutoring/

Join the free 4 part GMAT video training series : http://bit.ly/2DGm8tR
Manager
Manager
avatar
Joined: 27 Oct 2013
Posts: 198
Location: India
Concentration: General Management, Technology
GMAT Date: 03-02-2015
GPA: 3.88
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 04 Feb 2015, 23:48
Here we go:

Purpose of playing the songs that were popular hits fifteen to twenty-five years ago ---

1 - to attract an audience made up mainly of people between thirty-five and fortyfive years old
2 - to have a strong market appeal to advertisers


So the fight is between option C and option D

Let's consider option D first.

--- The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.---

"""involved in making household purchases""" ---> it serves purpose 2.

Option C left.

I will go with option C.
Veritas Prep GMAT Instructor
User avatar
V
Joined: 16 Oct 2010
Posts: 9701
Location: Pune, India
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 05 Feb 2015, 05:58
3
souvik101990 wrote:

GMAT Club Revision Project - CR Q5


Please post a detailed explanation and answer to this question to get a chance to get Kudos and your explanation posted on the GMAT Club Revision PDF


A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

OA - 1 Day


The thing to note in this question is the question stem. It is not your usual question stem.
"Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT"
You need to find the option which does not strengthen the argument. It means the option may weaken the argument or may have absolutely no effect on the argument.

Argument:
A station plans to play songs that were popular hits fifteen to twenty-five years ago.
It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old
It hopes to have a strong market appeal to advertisers.

The plan is to play 15 yr old music and attract 35 yr olds to make the station attractive to advertisers.
There are a lot of unsaid things here that could make the argument stronger such as people have special liking for songs they used to hear as teens so hit songs of 20 yrs ago will ring with 35 yr olds and hence the station will be attractive for 35 yr olds. Also, 35-45 yr old consumers are attractive to advertisers because of their purchasing power and hence the station will have strong market appeal to advertisers. These are options (A) and (D) and they do strengthen the argument. (B) also is re-assuring to the plan. (E) increases the probability of success of this station.

C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
This, at best, has no effect on the plan. It doesn't matter that this age group focuses more on news as long as it is focusing enough on music too. But if anything, it weakens the plan a bit since it suggests that 35-45 yr age group is not that interested in music. Hence, in any case, it does not strengthen the plan.

Therefore, (C) is the correct answer.
_________________
Karishma
Veritas Prep GMAT Instructor

Learn more about how Veritas Prep can help you achieve a great GMAT score by checking out their GMAT Prep Options >
Intern
Intern
avatar
S
Joined: 12 Nov 2014
Posts: 18
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 30 Jan 2016, 12:04
1
I choose D, because I thought C would kind of strengthen. As 35-45 only hear news because there is no music played of their type. So when radio station would start playing then they will start listening. I kind of didn't like D either but went with D.
Veritas Prep GMAT Instructor
User avatar
V
Joined: 16 Oct 2010
Posts: 9701
Location: Pune, India
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 31 Jan 2016, 20:57
alice7 wrote:
I choose D, because I thought C would kind of strengthen. As 35-45 only hear news because there is no music played of their type. So when radio station would start playing then they will start listening. I kind of didn't like D either but went with D.


Actually, option (C) tells you that 35-45 yr olds prefer to listen to radio for news, not music - it is a choice they make. Whether their choice will change when the new music channel will arrive, we don't know. Hence, (C) does not strengthen the argument.
_________________
Karishma
Veritas Prep GMAT Instructor

Learn more about how Veritas Prep can help you achieve a great GMAT score by checking out their GMAT Prep Options >
Non-Human User
User avatar
Joined: 01 Oct 2013
Posts: 5943
Re: A new commercial radio station in Greenfield plans to play songs that  [#permalink]

Show Tags

New post 23 Jan 2019, 05:04
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
_________________
GMAT Club Bot
Re: A new commercial radio station in Greenfield plans to play songs that   [#permalink] 23 Jan 2019, 05:04
Display posts from previous: Sort by

A new commercial radio station in Greenfield plans to play songs that

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  





Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne