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A recent study conducted by Armald company found that the main reason

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A recent study conducted by Armald company found that the main reason [#permalink]

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A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

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Re: A recent study conducted by Armald company found that the main reason [#permalink]

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New post 12 Jan 2018, 04:29
I would go with B.
If the actual quality of the product is bad then it does not matters whether or not the uniform will have any impact.
If suppose the sales employees wear new uniform and quality of the product is still bad then this will scrap off the reasoning given by VP .


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Re: A recent study conducted by Armald company found that the main reason [#permalink]

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New post 12 Jan 2018, 05:40
I would go with A . If the conversion ratio is inline with the industry standard then the quality of clothes do not matter.

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A recent study conducted by Armald company found that the main reason [#permalink]

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New post 12 Jan 2018, 12:57
A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

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A recent study conducted by Armald company found that the main reason [#permalink]

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A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

Like==1 kudos please!


Stem - Based on study data VP proposed the uniform change.

A - Out of scope - No mention of uniform
B - Actual quality of the product is out of scope as per research study. No other product quality information available.
C - Not a finding of study so not a factor. The study is about customers who agreed to meet or saw sales-person.
D - Correct answer - Whether existing uniforms make sales-persons unformal or they are not using the uniforms.
E - Out of scope
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Re: A recent study conducted by Armald company found that the main reason [#permalink]

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New post 12 Jan 2018, 22:53
I really cannot find the original source of this question on gmat. Pls help me.
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Re: A recent study conducted by Armald company found that the main reason [#permalink]

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New post 12 Jan 2018, 23:26
This is a evaluate question. Can anybody give a much more detailed explanation per the process of evaluate question.
Re: A recent study conducted by Armald company found that the main reason   [#permalink] 12 Jan 2018, 23:26
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