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# A recent study conducted by Armald company found that the main reason

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A recent study conducted by Armald company found that the main reason [#permalink]
A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

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A recent study conducted by Armald company found that the main reason [#permalink]
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sahilsnpt
A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

Stem - Based on study data VP proposed the uniform change.

A - Out of scope - No mention of uniform
B - Actual quality of the product is out of scope as per research study. No other product quality information available.
C - Not a finding of study so not a factor. The study is about customers who agreed to meet or saw sales-person.
D - Correct answer - Whether existing uniforms make sales-persons unformal or they are not using the uniforms.
E - Out of scope
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
I really cannot find the original source of this question on gmat. Pls help me.
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
This is a evaluate question. Can anybody give a much more detailed explanation per the process of evaluate question.
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
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sahilsnpt
A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

Option B is not correct as the argument states that "the main reason for the .......is the appearance ", hence product quality is not a concern.

Option D, Proposal will not achieve its objective, if employees are not wearing the uniform
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
It has to be B.
Can anybody tell me why D?
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
D clearly suggests that the employees are currently wearing the existing uniform while going to prospective customers. The result is clear from the stimulus that the conversion rate is low. Hence it is the low quality of the uniform which the VP believes is responsible for the low conversion rate.

Hence evaluating the above with a Yes or a No helps in determining the correct answer.
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
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Re: A recent study conducted by Armald company found that the main reason [#permalink]
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