A recent study conducted by Armald company found that the main reason for the low conversion ratio (number of customers made to number of potential customers approached) is that the sales employees of Armald do not appear as serious and formal to the prospective customers as do employees of other companies. The company’s vice-president has suggested that the possible reason could be that the current uniform of sales people is perceived to be of lower quality by the people. The vice-president has therefore proposed replacing the existing uniform of salespeople with better and more expensive uniform.

Which of the following would it be most important to ascertain in determining whether implementing the vice-president’s proposal would increase the sales of the company?

A. Whether the conversion ratio for Armald is lower than most of its competitors.
B. Whether the appearance of sales employees plays a more important role than the actual quality of the product of the company.
C. Whether there are cases where prospective customers don’t even agree to meet the sales employees of Armald.
D. Whether most of the sales employees of Armald wear their existing uniform prescribed by the company while going to prospective customer visits.
E. Whether Armald continually monitors the performance of all its sales employees

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