katkot wrote:
Adults who do not have young children often dislike buying medication in child-resistant bottles, and marketing surveys indicate that there is considerable demand for aspirin packaged in ordinary bottles, which do not have child-resistant tops. As a strategy for increasing overall sales of its brand of aspirin tablets, the Saber pharmaceutical company, which at present sells aspirin exclusively in bottles with child-resistant tops, is planning to start selling aspirin in ordinary bottles as well.
Which of the following would it be most useful to establish in order to evaluate whether the plan, if implemented, is likely to achieve the stated goal?
(A) Whether making aspirin available in bottles that are not child-resistant will increase the likelihood that some children will ingest dangerous quantities of the aspirin.
(B) Whether revenues from the sale of aspirin in bottles that are not child-resistant will be sufficient to offset the investment required to offer aspirin in such bottles.
(C) Whether buyers of Saber aspirin in ordinary bottles will be people who would otherwise have bought Saber aspirin in child-resistant bottles
(D) Whether the number of people who prefer to buy aspirin in ordinary bottles is greater than the number of people who prefer to buy aspirin in child-resistant bottles
(E) Whether Saber currently sells aspirin tablets that are specifically formulated to be safer for children than ordinary aspirin
Prethinking: Adults without children do not buy child-resistant bottles but normal bottles.
Saber thinks to expand or foray into the normal-bottle segment since they can expand sales.
But if the buying pattern of consumers is based on brand loyalty , only those already buying Saber will buy from Saber. The bottle type may not have much effect even if the Adults without children buy them in normal bottles it may be simply because they are available and not due to some preference for particular bottle
We would be looking for a option that helps us evaluate if some extra consumers will buy the (new) normal bottles or notA. Unrelated to buying pattern
B. Unrelated to buying pattern
C. Will people who buy in ordinary bottles be the people who otherwise would bought child-resistant bottles? - If yes then there are no new consumers being converted -
CorrectD. This option tells us wheather people who buy normal bottles is greater - even if it is true foryaing into this segment will make sense only if they are able to guarantee some people from this segment buy their new bottles - argument should prove increase in sales or stagnancy
E. Unrelated to buying pattern