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Advertisers have learned that people are more easily

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Advertisers have learned that people are more easily [#permalink]

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New post 19 Nov 2013, 03:10
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A
B
C
D
E

Difficulty:

  55% (hard)

Question Stats:

57% (01:26) correct 43% (01:36) wrong based on 343 sessions

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Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________.

Which one of the following most logically completes the argument?

(A) use little if any written prose in their advertisements

(B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose

(C) place their advertisements on television rather than in magazines

(D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product

(E) create advertisements containing pictures of things most members of the target audience like

Source: LSAT
[Reveal] Spoiler: OA

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Last edited by broall on 18 Sep 2017, 20:20, edited 1 time in total.
Reformatted question

Kudos [?]: 113 [2], given: 3

Manager
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Re: Advertisers have learned that people are more easily [#permalink]

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New post 23 Nov 2013, 11:49
Clearly E stands as the best answer.

Paraphrasing the stimulus would help us identify the answer.

Advertisers learned that people develop positive attitude over things that they have neutral or negative attitude if those things are linked with pictorial help to things about which people already have positive attitude.
----->Advertisers are likely to create advertisements containing pictures of things most members of the target audience like

creativeminddu wrote:
Advertisers have learned that people are more easily
encouraged to develop positive attitudes about things
toward which they originally have neutral or even
negative attitudes if those things are linked, with
pictorial help rather than exclusively through prose, to
things about which they already have positive attitudes.
Therefore, advertisers are likely to _______.
Which one of the following most logically completes
the argument?
(A) use little if any written prose in their
advertisementsExtreme answer. No where is it mentioned that little written prose must be used. But it is indicated that pictorial help must be used rather than exclusively using written prose.
(B) try to encourage people to develop positive
attitudes about products that can be better
represented pictorially than in proseTrap answer. Advertisers themselves would not try to encourage people to develop positive attitude.
(C) place their advertisements on television rather
than in magazinesThe stimulus did not discuss anything about the type of medium that is preferable for advertising.
(D) highlight the desirable features of the advertised
product by contrasting them pictorially with
undesirable features of a competing productContrasting undesirable features of a competing product is no where mentioned in the stimulus.
(E) create advertisements containing pictures of
things most members of the target audience
likeThis is what can be directly inferred from the passage.

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Re: Advertisers have learned that people are more easily [#permalink]

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New post 09 Mar 2015, 02:18
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: Advertisers have learned that people are more easily [#permalink]

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New post 23 Sep 2017, 11:42
3
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BOOKMARKED
creativeminddu wrote:
Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________.

Which one of the following most logically completes the argument?

(A) use little if any written prose in their advertisements prose can be written or spoken. Nowhere it says written prose

(B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose completely not related

(C) place their advertisements on television rather than in magazines No point doing this

(D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product may have negative effect on the user

(E) create advertisements containing pictures of things most members of the target audience like correct

Source: LSAT



E is clearly the answer here. Good question

Kudos [?]: 27 [0], given: 28

Manager
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Re: Advertisers have learned that people are more easily [#permalink]

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New post 06 Oct 2017, 11:31
creativeminddu wrote:
Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________.

Which one of the following most logically completes the argument?

(A) use little if any written prose in their advertisements

(B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose

(C) place their advertisements on television rather than in magazines

(D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product

(E) create advertisements containing pictures of things most members of the target audience like

Source: LSAT


Clearly E stands out as long as we pay attention to the line "to things about which they already have positive attitudes"

thanks

Kudos [?]: 17 [0], given: 451

Re: Advertisers have learned that people are more easily   [#permalink] 06 Oct 2017, 11:31
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