Advertisers have learned that people are more easily encouraged to

Bunuel Hi, I’m having trouble understanding why E is correct and why B is wrong.
E says picture advertisement for things audience like, so if they like them they don’t have negative or neutral attitudes towards those things so prose ads should suffice.

B says encourage people to develop positive attitudes about products that can be represented better pictorially , so that should mean that their negative or neutral attitudes can be changed to positive using picture ads.

Please provide the official explanation.

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Why is D wrong and considered a bit of a stretch? Can you explain? Thank you!

Undesirable features mean people have negative attitudes toward them so if advertisers use pictorial ads to highlight the undesirable features then people might develop positive attitudes toward those features of the competing product which I think would defeat the advertiser’s purpose.

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Bunuel Hi, I’m having trouble understanding why E is correct and why B is wrong.
E says picture advertisement for things audience like, so if they like them they don’t have negative or neutral attitudes towards those things so prose ads should suffice.

B says encourage people to develop positive attitudes about products that can be represented better pictorially , so that should mean that their negative or neutral attitudes can be changed to positive using picture ads.

Please provide the official explanation.

E is talking clearly about the things audience is already liking and is a much better option whereas B is failed to add such a line and the word "products" which is a broad one should've been specific to liked things

3 mistakes:
1. Desirable products? why would pictorial help will be needed for products already desirable
2. Pictorially presenting undesirable product of competition will benefit competition
3. continuation of passage should ideally be referring to discussion from question stem (though logical reference is more important). Competition is not mentioned.

­Q- Complete the argument-- Correct Choice should encompass the entirity of the argument.

A) use little if any written prose in their advertisements-- Incorrect, does not talk about the pictorial representation nor about the things about which they already have positive attitudes.

B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose -- Incorrect, talks about encouragement to develop positive attitude towards products rather than using things about which they already have positive attitudes.

C) place their advertisements on television rather than in magazines -- Incorrect, does not talk about pictorial representation at all.

D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product-- Incorrect, the argument talks about development of positive attitudes toawrds things with pictorial representation about which they already have positive attitudes rather than contrasting with competing products.

E) create advertisements containing pictures of things most members of the target audience like -- Correct, a paraphrase form of the entire argument that development of positive attitudes with pictorial representation of things about which they already have positive attitudes.