Advertisers have learned that people are more easily encouraged to

Question

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________.

Which one of the following most logically completes the argument?

(A) use little if any written prose in their advertisements

(B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose

(C) place their advertisements on television rather than in magazines

(D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product

(E) create advertisements containing pictures of things most members of the target audience like

bobfattouch · Answer

(E) create advertisements containing pictures of things most members of the target audience like 
this answer most logically completes the argument. This option is consistent with the argument that people are more easily encouraged to develop positive attitudes about things if those things are linked with pictorial help to things about which they already have positive attitudes. The argument suggests that advertisers will try to link their products with positive associations in the minds of the target audience, which can be achieved by including pictures of things that are already positively viewed by the target audience in the advertisements.

unraveled · Answer

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to ___________.

Which one of the following most logically completes the argument?

(A)  use little if any written prose  in their advertisements - WRONG. A ----> B does not mean Not B ----> Not A.

(B) try to  encourage people to develop positive attitudes about products  that can be better represented pictorially than in prose - WRONG. Not the right conclusion. People can't be encouraged/forced.

(C) place their advertisements on television  rather than in magazines  - WRONG. Confuses things more.

(D) highlight the desirable features of the advertised product by  contrasting them pictorially with undesirable features of a competing product  - WRONG. Bit of a stretch.

(E) create advertisements containing pictures of things most members of the target audience like - CORRECT.

Answer E.

ABHRAJIT · Answer

Bunuel  Hi, I’m having trouble understanding why E is correct and why B is wrong. 
E says picture advertisement for things audience like, so if they like them they don’t have negative or neutral attitudes towards those things so prose ads should suffice.

B says encourage people to develop positive attitudes about products that can be represented better pictorially , so that should mean that their negative or neutral attitudes can be changed to positive using picture ads.

Please provide the official explanation.

Posted from my mobile device

ttiger21 · Answer

Why is D wrong and considered a bit of a stretch? Can you explain? Thank you!

ABHRAJIT · Answer

Undesirable features mean people have negative attitudes toward them so if advertisers use pictorial ads to highlight the undesirable features then people might develop positive attitudes toward those features of the competing product which I think would defeat the advertiser’s purpose.

Posted from my mobile device

dprasadd · Answer

Bunuel  Hi, I’m having trouble understanding why E is correct and why B is wrong. 
E says picture advertisement for things audience like, so if they like them they don’t have negative or neutral attitudes towards those things so prose ads should suffice.

B says encourage people to develop positive attitudes about products that can be represented better pictorially , so that should mean that their negative or neutral attitudes can be changed to positive using picture ads.

Please provide the official explanation.

E is talking clearly about the things audience is already liking and is a much better option whereas B is failed to add such a line and the word "products" which is a broad one should've been specific to liked things

wickedvikram · Answer

3 mistakes:
1. Desirable products? why would pictorial help will be needed for products already desirable
2. Pictorially presenting undesirable product of competition will benefit competition
3. continuation of passage should ideally be referring to discussion from question stem (though logical reference is more important). Competition is not mentioned.

Nikhil_Rai · Answer

Q- Complete the argument-- Correct Choice should encompass the entirity of the argument.

A) use little if any written prose in their advertisements-- Incorrect, does not talk about the pictorial representation nor about the things about which they already have positive attitudes.

B) try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose -- Incorrect, talks about encouragement to develop positive attitude towards products rather than using things about which they already have positive attitudes.

C) place their advertisements on television rather than in magazines -- Incorrect, does not talk about pictorial representation at all.

D) highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product-- Incorrect, the argument talks about development of positive attitudes toawrds things with pictorial representation about which they already have positive attitudes rather than contrasting with competing products.

E) create advertisements containing pictures of things most members of the target audience like -- Correct, a paraphrase form of the entire argument that development of positive attitudes with pictorial representation of things about which they already have positive attitudes.

VerbalBot · Answer

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