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Advertising tends to have a greater influence on consumer preferences

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Advertising tends to have a greater influence on consumer preferences [#permalink]

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New post 24 Jan 2018, 08:50
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  65% (hard)

Question Stats:

56% (01:12) correct 44% (01:36) wrong based on 68 sessions

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Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its storebrand milk increased more than sales of its store-brand yogurt.

Which one of the following, if true, most helps to resolve the apparent discrepancy described above?

(A) There has recently been increased demand at LargeCo stores for the chain's own brand of yogurt as well as for other brands of yogurt.
(B) The typical shopper going to LargeCo for the purpose of buying milk does not go with the intention of also buying yogurt.
(C) Shoppers at LargeCo tend to purchase the chain's own brand of dairy products more frequently than other brands of dairy products.
(D) Supermarkets throughout the entire nation have experienced a sharp decrease in sales of yogurt recently.
(E) Consumers tend to purchase store brands of yogurt, but purchase whichever brand of milk is least expensive.

LSAT
[Reveal] Spoiler: OA

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Last edited by Akela on 25 Jan 2018, 07:26, edited 1 time in total.
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Re: Advertising tends to have a greater influence on consumer preferences [#permalink]

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New post 24 Jan 2018, 09:39
should be E, how can it be D????... Can tou post the Oa!
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Re: Advertising tends to have a greater influence on consumer preferences [#permalink]

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New post 25 Jan 2018, 00:23
I am confused between B and D. D does not talk about the particular store but does give a good reason why sales for Yogurt were less.

But B specifically talks about the store in question and also gives a reason for less Yogurt sale.

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Advertising tends to have a greater influence on consumer preferences [#permalink]

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New post 25 Jan 2018, 08:18
It's a straight D,considering the others are mostly irrivalent.

What we have got in the question is

1) Advertising influence consumer to buy more yogurt than milk.

2) LargeCo supermarket chain found they sale more milk than yogurt after they began the advertising of their product.

Now crosscheck the answer choices

(A) There has recently been increased demand at LargeCo stores for the chain's own brand of yogurt as well as for other brands of yogurt.-Irrelevant as its compare the sale of different brand of yogurt.We are interested in milk vs yogurt .
(B) The typical shopper going to LargeCo for the purpose of buying milk does not go with the intention of also buying yogurt.-That means advertisment helps to sale more milk,so it does not solve the paradox but strengthen it.Remember you need to find out a reasoning that would solve the paradox
(C) Shoppers at LargeCo tend to purchase the chain's own brand of dairy products more frequently than other brands of dairy products.-Irrelevant as its compare the sale of different brand of airy products.We are interested in milk vs yogurt .Its sort of like option A.
(D) Supermarkets throughout the entire nation have experienced a sharp decrease in sales of yogurt recently.-Correct as it explain the paradox.The yogurt sale is down nationwide and advertisement has nothing to do with it.
(E) Consumers tend to purchase store brands of yogurt, but purchase whichever brand of milk is least expensive.- it does not solve the paradox.If it were true then LargeCo would have sold more yogurt by advertising its brand.besides the comparison among different brand of milk is irrelevant.
Advertising tends to have a greater influence on consumer preferences   [#permalink] 25 Jan 2018, 08:18
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