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# Among the more effective kinds of publicity that publishers

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Among the more effective kinds of publicity that publishers [#permalink]

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08 Aug 2008, 10:35
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Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.
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08 Aug 2008, 10:44
spriya wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.Nothing in the 2 sentences of the stem lead one to believe anything about the readers of the magazine. This goes too far.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
This just doesn't make any sense. If publishers weren't willing to do this within their magazines, it would not be an effective form of publicity as mentioned in sentence #1.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. This doesn't make any sense and is not supported in the stem. Nothing in the stem leads us to conclude how the book publishers count sales of the books.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. This makes sense. If this were not the case, then publishing an excerpt would be be such a great publicity benefit. It also logically makes sense. Include an excerpt in the magazine. The more people that read that magazine should equate to a higher number of people that want to purchase the book as the excerpt should get them "hooked" and the magazine readers want to read the whole thing.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.
The stem doesn't give us information as to the types of books suitable for excerpting into magazines. This concludes something that is not supported. It may be true, but the stem doesn't support it.

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08 Aug 2008, 10:49
IMO C.
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08 Aug 2008, 10:51
What words or phrases in the stem make you believe the stem supports the conclusion in C?
abhijit_sen wrote:
IMO C.

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08 Aug 2008, 12:06
spriya wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

D-

a- no relation to what is being asked. stimulus stated that exerpts increase sales
b- same as (a).
c- does not show relationship of mag sold w/ exerpt in mag
d- supports
e- no relation
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08 Aug 2008, 18:31
jallenmorris wrote:
spriya wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.Nothing in the 2 sentences of the stem lead one to believe anything about the readers of the magazine. This goes too far.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
This just doesn't make any sense. If publishers weren't willing to do this within their magazines, it would not be an effective form of publicity as mentioned in sentence #1.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. This doesn't make any sense and is not supported in the stem. Nothing in the stem leads us to conclude how the book publishers count sales of the books.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. This makes sense. If this were not the case, then publishing an excerpt would be be such a great publicity benefit. It also logically makes sense. Include an excerpt in the magazine. [color=#BF0000] The more people that read that magazine should equate to a higher number of people that want to purchase the book as the excerpt should get them "hooked" and the magazine readers want to read the whole thing.[/color]
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.
The stem doesn't give us information as to the types of books suitable for excerpting into magazines. This concludes something that is not supported. It may be true, but the stem doesn't support it.

This is a good explanation but does not answer .
OA is not D
Again i have some doubt why A is wrong since in D ,in th explanation
you have mentioned A as a point .
Again In D we are talking about publishing in high circulatioin magazines .Isnt it already mentioned in the argument?Hence im not getting one thing when some questio asks to find supporting evidence or argument what should we look at in th options?

kindly shed some light on this
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08 Aug 2008, 19:07
spriya wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

IMO A)
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08 Aug 2008, 23:05
nmohindru wrote:
spriya wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

IMO A)

post the explanations
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11 Aug 2008, 03:32
spriya wrote:
nmohindru wrote:
spriya wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.

the concluson is increase in profits in terms of increased sales and token money from the magazine. and the basis is the advertising the book gets through the ad. but the ad may not neccessarily translate into a desire to actually buy the book. something like that will hamper the increased sales. A provides us with such an evidence which actually supports the conclusion

IMO A)

post the explanations
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12 Aug 2008, 03:18
I think, A is the best.
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12 Aug 2008, 04:22
A is ok. It's obvious that B and C are out of discussion. D talks about the relation between sales and the circulation of the magazine, but in the stem the author talks only about high-circulation magazine, so D is out. In E the author introduces books that are not suitable for excerpting, but in text the author does not talk about that kind of books. So E is out also.
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12 Aug 2008, 04:50
Aren't the two portions in bold related as both discuss circulation of magazine? If the sales are proportional to the circulation of magazine, that's good. The publishers goal is to sell more books. If the sale of books is proportional to circulation, then higher circulation should equal higher sales. I also see the support A provides, but it seems weaker to me than D.

Quote:
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

vbalex wrote:
A is ok. It's obvious that B and C are out of discussion. D talks about the relation between sales and the circulation of the magazine, but in the stem the author talks only about high-circulation magazine, so D is out. In E the author introduces books that are not suitable for excerpting, but in text the author does not talk about that kind of books. So E is out also.

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12 Aug 2008, 05:24
1
KUDOS
between A and D, I'll go with A.. the reason for not selecting D is,
I think D goes too far in establishing a proportional relationship between sales of the book and circulation of the magzine. The question stem clearly says that we have to consider only high circulation magzine.....
if D is true the benefit should be there on low or mefium circulation magzine also.... (less but some) but we dont know that.... so we cant conclude it....
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12 Aug 2008, 05:41
That's a great distinction to make and I think that's probably the root of why D is incorrect. +1 for you.

durgesh79 wrote:
between A and D, I'll go with A.. the reason for not selecting D is,
I think D goes too far in establishing a proportional relationship between sales of the book and circulation of the magzine. The question stem clearly says that we have to consider only high circulation magzine.....
if D is true the benefit should be there on low or mefium circulation magzine also.... (less but some) but we dont know that.... so we cant conclude it....

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Re: CR-book   [#permalink] 12 Aug 2008, 05:41
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# Among the more effective kinds of publicity that publishers

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