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23 Nov 2020, 11:17
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Please review my essay and give a score.
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
“The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.”
Discuss how well reasoned... etc.
In the argument, author claims that Cumquat Café has experienced 10% increase on its business by local radio station advertisement strategy. The conclusion cited that any business can get high profit by using this radio advertisement. However, this argument is flawed because it fails to supply sufficient support in favor of the author’s conclusion.
First of all, the argument readily assumes that the business increases it’s 10% profit after starting radio advertisement. But this assumption is questionable because it underestimates the other factors which might have encourage the profit. Such as, low production cost, high quality of products, better customer service etc. In addition, they did not give any information about the competitive market condition so we cannot predict how they are coping with their competitors over last year. Hence, all these factors are simultaneously helpful to increase the sale that leads to the profit maximization.
Secondly, the argument also implies that radio advertisement technique can ensure more profit for any other business which mislead the argument. Because, every business has different product quality, market place, weather condition, seasons and so on. For example, restaurant/café business is totally different from ready-made garment business so their advertising ways will vary according to their product type. Therefore, it is totally inappropriate to suggest the same radio advertisement strategies for every other business without knowing the business type.
In light of the above unsubstantiated assumptions and poor evidence, the argument is flawed. It could be considerably strengthened if the author mentions all other relevant factors that contributed towards the increase in business of the Cumquat Cafe rather than containing only one factor. Also, there have differences between cafes and other businesses, so without knowing the different business strategies it is not safe to expect similar returns from investment in radio advertising. Nevertheless, if the aforementioned concerns are not addressed it will remain unconvincing.
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
“The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.”
Discuss how well reasoned... etc.
In the argument, author claims that Cumquat Café has experienced 10% increase on its business by local radio station advertisement strategy. The conclusion cited that any business can get high profit by using this radio advertisement. However, this argument is flawed because it fails to supply sufficient support in favor of the author’s conclusion.
First of all, the argument readily assumes that the business increases it’s 10% profit after starting radio advertisement. But this assumption is questionable because it underestimates the other factors which might have encourage the profit. Such as, low production cost, high quality of products, better customer service etc. In addition, they did not give any information about the competitive market condition so we cannot predict how they are coping with their competitors over last year. Hence, all these factors are simultaneously helpful to increase the sale that leads to the profit maximization.
Secondly, the argument also implies that radio advertisement technique can ensure more profit for any other business which mislead the argument. Because, every business has different product quality, market place, weather condition, seasons and so on. For example, restaurant/café business is totally different from ready-made garment business so their advertising ways will vary according to their product type. Therefore, it is totally inappropriate to suggest the same radio advertisement strategies for every other business without knowing the business type.
In light of the above unsubstantiated assumptions and poor evidence, the argument is flawed. It could be considerably strengthened if the author mentions all other relevant factors that contributed towards the increase in business of the Cumquat Cafe rather than containing only one factor. Also, there have differences between cafes and other businesses, so without knowing the different business strategies it is not safe to expect similar returns from investment in radio advertising. Nevertheless, if the aforementioned concerns are not addressed it will remain unconvincing.
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