Please review my essay and give a score
The following appeared in an Avia Airlines departmental memorandum:
"On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus, it would appear that a review of the procedures is not important to our goal of maintaining or increasing the number of Avia's passengers."
Discuss how well reasoned... etc.
In the argument, author claims that 1% passengers have complain about the baggage- handling system of Avia Airlines. The conclusion cited that as the complaint ratio is very low so there is no necessary to take any action to improve the system. However, this argument is flawed because it fails to supply sufficient information in favor of the author’s conclusion.
First of all, the argument readily assumes that only 9 out of 1000 passengers have filled complaint about the baggage- handling procedures. But this assumption is incomplete because they do not provide sufficient information about their number of passengers. Such as, if the airlines give service to 1 million passengers per year then 1% complaint is very high to put negative impact to their business. Hence, without knowing the actual number the passenger it is a great risk to ignore the compliant about their service.
Secondly, the argument also implies that since the number of passengers is very low who were unhappy with their service, there is no need to enrich their baggage- handling procedures which is not a good decision for their future business. Because, there is no information that passengers who did not file a complaint were actually happy with their service. For example, few years back Maruti Motors did the same thing with one of their survey where a small number of customers complaint about their product quality but they did not take any action. For that, they had to loss a huge number of profit due to the negative reviews by those customers. Therefore, it is totally inappropriate to take no steps for the baggage- handling procedures on the basis of only 1% complain because it can badly hamper the future business.
In light of the above unsubstantiated assumptions and poor evidence, the argument is flawed. It could be considerably strengthened, if the author mentions the actual number of the passengers who were traveling by Avia Airliners last year. Also, it might be a risky decision for that airlines company to overlook 1% complain because they really don’t know the actual feedback of the other 99% customers. Nevertheless, if the aforementioned concerns are not addressed it will remain unconvincing.