If your idea of researching business schools doesn’t go beyond rankings, school websites, or where your friends are applying, you’re not alone.
But you might also be missing out on better-fit schools—and even hurting your odds of admission.
Smart school research is about more than name recognition. It’s about identifying programs that align with your career goals, values, and learning needs—and that takes focused effort.
Watch our experts walk you through how to build a meaningful research planIn this blog, we break down how to approach this process the right way:
How to Shortlist the Best Business Schools for Your MBABut what does this look like in action?
Let’s take a real-life example from one of our applicants—HS, a healthcare professional from a small town in Punjab—who received an admit from Yale School of Management (SOM) through purposeful, meaningful school research.
His goal was to transition into consulting within the healthcare space, but first, he needed clarity on how to connect his past experience with his future ambitions.
We worked with HS to:
- Connect his background in medical funding to his broader passion for healthcare
- Define how an MBA could deepen his understanding of healthcare access and his focus on addressing financial challenges for patients and caregivers
- Build a compelling, goal-driven story that tied together his experience, interests, and post-MBA vision
What set HS apart was how thoroughly he researched his school options to find school resources that could help him fill specific learning gaps, in areas like healthcare access and financing.
He didn’t just read websites—he spoke with 20–30 student ambassadors and alumni from each school he was considering. These conversations helped him evaluate schools not by reputation alone, but by how well each program could support his specific goals.
The Result?
HS submitted a well-researched, thoughtful application to Yale SOM—showing exactly why the school was the right place to help him make a lasting impact. He got in!
Read the full case studyNeed help with your business school research?
Book a free call with our experts or contact us directly at
team.mba@theredpen.com or +91-7780769732.