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Nov 2007:30 AM PST
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Learn what truly sets the UC Riverside MBA apart and how it helps in your professional growth
22 Jul 2010, 08:30
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Let's say I want to get into a creative function like marketing after b-school. What kinds of artistic skills would I need? For instance, if you want to put out marketing material, like a bill board, an article/advertisement in a magazine, etc., you would probably need some level of artistic knowledge/experience to pull it off. I have no formal training in any of that, well, unless you count painting classes in grade/middle school. Plus I'm tone-deaf and couldn't play an instrument (well) if my life depended on it. I understand a lot in marketing is quantitative and people skills, which I can do, but would I be better off in perhaps general management than marketing or advertising? The thing is that I really like marketing, and I think I can do a good job at it (as shown during my summer marketing internship). So what can I do to improve my artistic savy or whatever you call it? Take painting/drawing/sculpting/piano lessons? Spend the day at an art gallery/museum? Any advice would be appreciated.
22 Jul 2010, 08:59
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milias
Marketing and advertising are different. While both areas need creative people, the type of creativity involved in each is different. Think of advertising as a subset of marketing. Marketing is the big picture and advertising is part of marketing. I think the type of creativity you are referring to falls more along the line of advertising.
23 Jul 2010, 14:47
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You don't need art skills to be a marketer - that's what agencies are for. What you'd need to be able to do is decide what you want to communicate about your product, then look at the different concepts the agency develops and decide (with input and suggestions from the agency) which option best conveys the key messages you want to communicate through the ad.
