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Updated on: 24 Oct 2023, 01:43
Originally posted by Sajjad1994 on 29 Jan 2020, 11:17.
Last edited by BottomJee on 24 Oct 2023, 01:43, edited 2 times in total.
Last edited by BottomJee on 24 Oct 2023, 01:43, edited 2 times in total.
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Email from Marketing Director to Marketing Researcher on October 4, 2011.
As you know, our revenues have declined for each of the past three quarters. To address this issue, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we responded to revenue decreases by increasing our advertising expenditures by 30%. On all three occasions, our revenues began to increase again within one quarter. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.
Since our top consumers are females aged 15–25, determine the top two television programs watched by that group. Also, research the prices for a 30- second commercial for each television program.
As you know, our revenues have declined for each of the past three quarters. To address this issue, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we responded to revenue decreases by increasing our advertising expenditures by 30%. On all three occasions, our revenues began to increase again within one quarter. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.
Since our top consumers are females aged 15–25, determine the top two television programs watched by that group. Also, research the prices for a 30- second commercial for each television program.
No age and gender group watches Blonde Fury more frequently than do females aged 15–25.: No
Thirty second advertisements are more expensive for programs with larger audiences.: No
The ratio of female viewers aged 15 to 25 to dollars spent on advertising for Hart Attack is greater than that for Blonde Fury.: No
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
85%
(hard)
Question Stats:
38% (03:29) correct
62%
(03:16)
wrong
based on 1071
sessions
History
Date
Time
Result
Not Attempted Yet
1. Consider each of the following statements. Select Yes if the information contained in the two emails and the memorandum support the inference as stated. Otherwise, select No.
| Yes | No | |
| No age and gender group watches Blonde Fury more frequently than do females aged 15–25. | ||
| Thirty second advertisements are more expensive for programs with larger audiences. | ||
| The ratio of female viewers aged 15 to 25 to dollars spent on advertising for Hart Attack is greater than that for Blonde Fury. |
ShowHide Answer
Official Answer
No age and gender group watches Blonde Fury more frequently than do females aged 15–25.: No
Thirty second advertisements are more expensive for programs with larger audiences.: No
The ratio of female viewers aged 15 to 25 to dollars spent on advertising for Hart Attack is greater than that for Blonde Fury.: No
9.6
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
65%
(hard)
Question Stats:
57% (02:13) correct
43%
(02:03)
wrong
based on 806
sessions
History
Date
Time
Result
Not Attempted Yet
2. If there are 20,000,000 females aged 15–25, then how many females aged 15–25 (in millions) watch neither Blonde Fury nor Hart Attack?
| 1.4 | |
| 4.0 | |
| 5.6 | |
| 9.6 | |
| 11.2 |
It is possible for a strategy that succeeded in the past to succeed again.: Yes
The previous increases in revenues were attributable at least in part to the effect of increased advertising.: Yes
Increasing the number of advertisements has a similar effect on revenues, to increasing the amount of money spent on advertising expenditures.: Yes
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
55% (01:09) correct
45%
(01:06)
wrong
based on 845
sessions
History
Date
Time
Result
Not Attempted Yet
3. Consider each of the following statements. Based on the information contained in the two emails and the memoranda, select Yes if the statement is an assumption made by the Marketing Director. Otherwise, select No.
| Yes | No | |
| It is possible for a strategy that succeeded in the past to succeed again. | ||
| The previous increases in revenues were attributable at least in part to the effect of increased advertising. | ||
| Increasing the number of advertisements has a similar effect on revenues, to increasing the amount of money spent on advertising expenditures. |
ShowHide Answer
Official Answer
It is possible for a strategy that succeeded in the past to succeed again.: Yes
The previous increases in revenues were attributable at least in part to the effect of increased advertising.: Yes
Increasing the number of advertisements has a similar effect on revenues, to increasing the amount of money spent on advertising expenditures.: Yes
Attachment:
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29 Jan 2020, 11:49
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1)a)No,since there is no information provided for the other groups
b)No,we cannot make that judgement only by looking at a small group
c)No,since we just know the percentages and the not the exact numbers
2)Number of viewers of Blonde Fury = .45x(where x is total number of viewers between the age 15 & 25=20,000,000)
Number of viewers of Hart Attack = .35x
Number of viewers common for both shows = .35x*.8= .28x
So total number of viewers for either show = .45x+.35x-.28x =.52x
So neither =.48x = 9.6 millions
3)Yes to all since all of them can be inferred from the Email 1
Posted from my mobile device
b)No,we cannot make that judgement only by looking at a small group
c)No,since we just know the percentages and the not the exact numbers
2)Number of viewers of Blonde Fury = .45x(where x is total number of viewers between the age 15 & 25=20,000,000)
Number of viewers of Hart Attack = .35x
Number of viewers common for both shows = .35x*.8= .28x
So total number of viewers for either show = .45x+.35x-.28x =.52x
So neither =.48x = 9.6 millions
3)Yes to all since all of them can be inferred from the Email 1
Posted from my mobile device
10 Nov 2020, 08:13
Kudos
Bookmarks
The answers for Question 1 are:
1) NO (The data present doesn't talk about any other gender or age group)
1) NO (The data doesn't talk about how expensive the ads are based on their run time.)
1) NO (We know the percentage of women and not their exact number, this data is also un inferable.)
The answer for Question 2 is:
20 * 0.45 + 20 * 0.35 - 20 * 0.35 * 0.8 - x = 20
x = 9.9
Option D
The answer for Question 3 are:
1) YES (the first mail shows that this strategy has succeeded 3 times before.)
2) YES (the First mail shows that this strategy did lead to an increase in revenue all the 3 times it had been used before.)
3) YES (Can be inferred from the first mail.)
1) NO (The data present doesn't talk about any other gender or age group)
1) NO (The data doesn't talk about how expensive the ads are based on their run time.)
1) NO (We know the percentage of women and not their exact number, this data is also un inferable.)
The answer for Question 2 is:
20 * 0.45 + 20 * 0.35 - 20 * 0.35 * 0.8 - x = 20
x = 9.9
Option D
The answer for Question 3 are:
1) YES (the first mail shows that this strategy has succeeded 3 times before.)
2) YES (the First mail shows that this strategy did lead to an increase in revenue all the 3 times it had been used before.)
3) YES (Can be inferred from the first mail.)
