The report has stated that the delays in manufacturing are because of poor planning in purchase of metals and has suggested shifting the purchase manager to the sales department and bringing a scientist from the research department to replace him. The argument suffers from severe fundamental flaws as it misidentifies the causes and remedies for a particular happening, misunderstands the requirements of a particular job and does not provide sufficient proof for giving such suggestions.
First of all, while the cause for delay in manufacturing has been identified to be improper planning in purchasing metals, the report has put direct blame on the purchase manager because of his lack of knowledge or understanding on properties of metals. It does not take the genius of Einstein to realize that to purchase a commodity for its use by a functionally unrelated department one does not need to know the properties of the commodity. The amounts that are needed to be purchased are communicated to the purchase department as per the requirements of the research or manufacturing department and the work of the purchase department is simply to find a source and procure from it.
Secondly, the report has mentioned that the procurement manager has an excellent background in general business, psychology and sociology. While all the skills and knowledge pertaining to these subjects are very important to run a company as a manger, they do not have as much to do with the field of purchase and procurement as such. A better suited person for the job would be one who is experienced in the field purchase or import along with, maybe, public relations.
Thirdly, the report has suggested the placement of the procurement manager in the sales department. Again here, what proof does the report give that the said person will be an asset to the sales department with his given set of experiences and that how this action will solve the problems of the purchase department?
Fourthly, the report has suggested bringing a scientist from the research department to handle procurement of metals. This is as absurd as using a sickle for ploughing. A scientist is a super-specialist in his field who is paid to do research for the company and provide technical solutions to the manufacturing department. By making him perform the job of a procurement manager, the company will not only be wasting his talent and knowledge, it will also be complicating the situation of delayed procurement further instead of improving it.
Finally, What if the fall in revenues is not just because of delays in manufacturing? What if the delays in manufacturing are not just because of improper planning in purchase of metals? What if the reasons are more intrinsic? In other words, maybe the management in the manufacturing or marketing department is faulty or maybe there is an issue with the supply chain or staff has gone on leave or is not working efficiently. Reasons such as these could explain the fall in revenues and the production delays and would call for implementation of measures as suggested by the report.
Thus, the argument suffers with major faults because the reasons given for recent events have not been explored fully or have been wrongly identified and because the measures to remedy the same have been put up without much thought or acumen. To make it persuasive and cogent, the points that have been mentioned above should be considered before making the suggestion.