To determine why the training failed to achieve its goal, we need to identify which option most effectively explains why complaints did not decrease despite the training.
Here's an analysis of each option:
A) The training program created significant additional cost in running the help line.
While this points to an increase in costs, it does not explain why the number of complaints remained high.
B) Taking service agents out of the group answering calls at any given time causes the average wait time of callers to rise.
This is a strong option because it suggests that the training program itself caused a negative side effect: fewer agents were available to answer calls, leading to longer wait times. This could have led to continued or increased complaints, regardless of any improvement in the agents' knowledge.
C) The ongoing training does not cover all possible caller problems.
This directly addresses the content of the training, implying that agents might still be unprepared for some issues, which could lead to continued complaints.
D) The proportion of repeat callers to the help line is low, so callers have no way of observing that service agent knowledge has improved.
This suggests that improvements might not be noticeable to callers, but it does not explain why the overall complaint rate has not decreased.
E) The company providing the help line has lost customers due to their dissatisfaction with the quality of service, both before and after the regular training began.
This indicates a persistent issue with customer dissatisfaction but does not directly explain why the training did not reduce complaints.
The two
strongest options are B and C, as they directly address the effectiveness of the training and its impact on the complaints. Between these two:
Option B explains that the logistical aspect of the training caused longer wait times, which could overshadow any benefits from the improved knowledge of agents. This could lead to continued high complaint rates due to increased caller frustration from waiting longer.
Option C suggests that the training was insufficient in scope, leading agents to still be unprepared for some caller issues.
While both are plausible, option B more directly links the training schedule to an immediate negative impact (longer wait times), which would directly result in caller dissatisfaction and complaints.
Therefore, the
best option is:
B) Taking service agents out of the group answering calls at any given time causes the average wait time of callers to rise.