explorer21
Let me preface this by saying I really have no idea but I'll take a guess anyway:
Assuming you background is solid and stats are good, Tepper wants you to really care about the school. A lot of schools say this but with 200 students per class you need to make the personal pitch all the more. Who have you contacted? What interaction did you have? That is why their first question is includes the prompt "discuss how you have learned about the school". They realize they are a safety school for a lot of people and although they probably are okay with that to a point, they certainly don't want to feel like it from an applicant. If you are applying to Tepper as a safety school, you have still picked on it for a reason. Something excited you about Tepper, really focus on that and let the enthusiasm flow.
I think explorer's comment about making a personal pitch is great advice for any program with a small class size, whether it's Tepper or Tuck or whatever other small boat.
To that, I would add my own generic piece of advice that I think works well for Tepper: really understand and convey how you simultaneously
fit in and stand out at the school. At Tepper, this approach is deceptively simple whether you're a poet or a quant.
If you're a poet, you stand out by mastering the softer, people-based skills, and you fit in by craving the exceptional analytical toolkit that Tepper provides. You're someone that can give a different perspective than the engineering base, and you're probably excited about being a leader/mentor/model in this arena. Sell your personal evolution and curiosity.
If you're a quant, it's the exact opposite. You fit in with strong affinities for Tepper's analytical approaches, but you stand out by recognizing that people are every bit as important as numbers; Tepper's emerging approach to incorporate lessons on leadership and communication are aligned with your evolutionary desires. Own your nerdness, but bring an angle of differentiation.
Hope these mini-frameworks help!
!!!! haha kidding of course.
you're right. It is generic but i think it goes double for Tepper. I went out of my way to get in touch with the school and the application gives you space for saying how you did it. I did about the same amount of research for Michigan but could not find the space to fit in how much interaction i had with the Ross Community because of their word limits. It became a part of my app for tepper compared to michigan... who knows though. Your advise is good also but i have to say the thing everyone says... be yourself.
Don't put what you think the adcom wants to hear unless they mean something to you. You have reasons you like the school, what are they. For a math ungrad applicant, i liked the analytical component but the business analytics track really stood out as unique mix of math and business. I didn't have generic reasons but very specific reasons I liked tepper and i am enthusiastic about them. That way you are talking about things that are actually meaningful to you AND the adcom wants to hear. You have to be aware of both.