jzd
I am a MARGINAL AT BEST candidate who will be applying for LGO round on 12/15. I am no expert but please trust me on this
MIT DOES NOT CARE ABOUT YOUR GOALS!!! (at least in the cover letter) and don't talk about why MIT and what MIT can offer you.
I covered my goal in the cover letter in ONE sentence. I guess I am lucky because one of the LGO specific essay did ask about why LGO and career plan so I talked about my goals in that essay....
I met with a Sloan adcom last winter and must say her comments somewhat contradict this thinking. I agree that Sloan discourages you from reciting the career goals essay. They acknowledge the high percentage of MBA students who change career paths after enrollment and don't want you to enter the program wearing blinders. They love the entrepreneurial nature of Sloan and its ability to change you, your goals, etc.
However, discussing why an MBA and why Sloan is not the same as discussing your goals. I was told to address the cover letter as if it were a professional cover letter. In a professional cover letter, I would certianly tell the prospective employer why I wanted to work there; thus I told Sloan why I want to attend there. Seems logical to me, but I haven't heard anything since I submitted a month and a half ago, so what do I know?

When I attended the Info Session, Julie Strong said "Please do not tell us Why Sloan. We know that you all go to the website, talk to students, do your homework, we don't want to read about us, we want to read about you"
And she also mentioned that they knew that pretty much every applicant stated in his/her application that xx school was a dream school, so they knew it was just BS...