i started it from a reference point from my deployment, then i connected everything - i tried to focus on a theme, for me my theme was "helping people" it was really basic but i tried to show a pattern of making decisions to help people - join the army - project i did in iraq - consulting / mentoring junior officer -> then tied all that to my short and long term goals as a consultant and then strategic manager
i think its important for the whole essay to flow from a central idea, i think a reference point is a good way to make it more interesting, rather than say:
"I decided to pursue a career as a management consultant"
you could say something like "I had just landed in Japan to lead a team on a very important project to resolve major operational challenges. It was my first time in a lead role and the work I did fueled my passion to develop skills in management, strategy, and operations.."
i dont know something like that maybe, just my 2 cents..
thanks wp06 +1....