The tailgates!
But seriously, it was a combination of the culture and the academics. One thing I learned through my research that it is fairly easy to get caught up in the herd mentality. Certain schools have a mindset that permeates throughout the student body (i.e. NYU=Wall St). Where I think fit plays in is to identify your values/interests with that mindset. I think my mentality fits with Ross.
I loved the Ross program because of its focus on more responsible management. A small example is that Ross has one of the most advanced recycling programs and that the building is LEED certified. Thats cool to me that the students cared to do that. My goal is to go into Energy, and there are some programs that might be better for pure energy (namely, McCombs). However, Ross has several courses on Sustainable Energy, which is an educational perspective I will value. This ties to the more responsible management.
Another reason I loved Ross was the more down-to-earth culture. No one I've ever met from Ross was too impressed with themselves. That is important to me because I couldn't imagine spending two years with individuals who need to prove their awesomeness (even if it is legit) at every moment.
I'm not trying to say other programs don't have this, as they very well might. But the combination of all those factors make it ideal for me. I think visiting this school makes a big difference in this sense. When I was there, i just knew this would be a great place for me. These are just things you won't know about unless you interact with a lot of students.