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07 Nov 2024, 10:51
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Cause: A particular type of radio advertising presents a rare form of radio programming.
Effects: Listeners are more likely to find an advertisement engaging.
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
55% (01:50) correct
45%
(02:00)
wrong
based on 1465
sessions
History
Date
Time
Result
Not Attempted Yet
Client: You've recommended that we use humor in our new radio advertising campaign. Why be funny on the radio when we haven't been funny in advertising campaigns for other media?
Advertising director: Because humor on the radio is very engaging. Two other common approaches to radio advertising-using announcers and producing short catchy songs or jingles-are both so inherent in the existing radio programming that commercials using those two approaches often get lost in the programs. Humor, on the other hand, is rare-so rare it stands out and engages completely.
The advertising director's argument depends on an assumption of cause and effect. Indicate by an appropriate selection which of the statements in the table most accurately describes the cause of such an effect, and which most accurately describes such an effect. Make only two selections, one in each column.
GMAT-Club-Forum-h1gdv4d1.png [ 135.84 KiB | Viewed 3467 times ]
Advertising director: Because humor on the radio is very engaging. Two other common approaches to radio advertising-using announcers and producing short catchy songs or jingles-are both so inherent in the existing radio programming that commercials using those two approaches often get lost in the programs. Humor, on the other hand, is rare-so rare it stands out and engages completely.
The advertising director's argument depends on an assumption of cause and effect. Indicate by an appropriate selection which of the statements in the table most accurately describes the cause of such an effect, and which most accurately describes such an effect. Make only two selections, one in each column.
Attachment:
GMAT-Club-Forum-h1gdv4d1.png [ 135.84 KiB | Viewed 3467 times ]
| Cause | Effects | |
| Listeners are more likely to recall the content of an advertisement. | ||
| Listeners are likely to laugh while listening to an advertisement. | ||
| A particular type of radio advertising presents a rare form of radio programming. | ||
| Listeners tend to ignore advertising on the radio. | ||
| Listeners are more likely to find an advertisement engaging. |
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Official Answer
Cause: A particular type of radio advertising presents a rare form of radio programming.
Effects: Listeners are more likely to find an advertisement engaging.
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jack5397
Joined: 13 Sep 2020
Last visit: 15 May 2025
Posts: 139
Given Kudos: 278
Location: India
Concentration: General Management, Strategy
Schools: ISB '27 IIMA '26 INSEAD '26
GMAT Focus 1: 575 Q79 V79 DI77 
GMAT Focus 2: 575 Q80 V81 DI75
GMAT Focus 3: 635 Q82 V83 DI79 
GMAT 1: 460 Q36 V18 (Online)
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08 Nov 2024, 23:32
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Cause - A particular type of radio advertising presents a rare form of radio programming.
Reason - Humor, on the other hand, is rare-so rare it stands out and engages completely.
Effect - Listeners are more likely to find an advertisement engaging.
Reason- Because humor on the radio is very engaging.
Reason - Humor, on the other hand, is rare-so rare it stands out and engages completely.
Effect - Listeners are more likely to find an advertisement engaging.
Reason- Because humor on the radio is very engaging.
13 Nov 2024, 10:42
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1. We are asked to find which statement is a cause and which is an effect.
2. Let's first analyze our options. 4 statements are in the form of "Listeners are ...(action)..." These are most likely not causes but possible effects. That leaves "A particular type of radio advertising presents a rare form of radio programming" as our cause.
3. "A particular type of radio advertising presents a rare form of radio programming." This is referring to using humor for radio advertising. According to the information provided: "Humor, on the other hand, is rare-so rare it stands out and engages completely." That means "Listeners are more likely to find an advertisement engaging" works as a cause.
4. So, our answer will be: Cause - "A particular type of radio advertising presents a rare form of radio programming" and Effect - "Listeners are more likely to find an advertisement engaging."
2. Let's first analyze our options. 4 statements are in the form of "Listeners are ...(action)..." These are most likely not causes but possible effects. That leaves "A particular type of radio advertising presents a rare form of radio programming" as our cause.
3. "A particular type of radio advertising presents a rare form of radio programming." This is referring to using humor for radio advertising. According to the information provided: "Humor, on the other hand, is rare-so rare it stands out and engages completely." That means "Listeners are more likely to find an advertisement engaging" works as a cause.
4. So, our answer will be: Cause - "A particular type of radio advertising presents a rare form of radio programming" and Effect - "Listeners are more likely to find an advertisement engaging."
