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Paragraph-wise Summary
Paragraph 1:
Coca-Cola faces the challenge of sustaining its sales growth, and the solution lies in expanding overseas markets where income levels and interest in Western products are high.
Paragraph 2:
Coke's early entry strategy into foreign markets, led by Robert Woodruff during World War II, positioned the brand favorably with a robust distribution network, giving it an advantage over Pepsi in international markets.
Paragraph 3:
In 1972, Pepsi secured a groundbreaking agreement with the Soviet Union, making it the first Western product available in Russia. Pepsi currently dominates the Russian soft-drink industry, outselling Coca-Cola 6 to 1, but faces challenges in building brand loyalty despite tailored advertising.
Paragraph 4:
Some analysts attribute Pepsi's success in Russia to pricing, as Pepsi products are more affordable than Coca-Cola. Despite Coca-Cola's recent entry into Russia and its high-class image, it has not yet gained a significant market share.
Paragraph 5:
The passage highlights the ongoing competition between Coca-Cola and Pepsi in the global market, emphasizing the importance of early market entry, distribution networks, and pricing strategies in determining success in foreign markets.
Paragraph 1:
Coca-Cola faces the challenge of sustaining its sales growth, and the solution lies in expanding overseas markets where income levels and interest in Western products are high.
Paragraph 2:
Coke's early entry strategy into foreign markets, led by Robert Woodruff during World War II, positioned the brand favorably with a robust distribution network, giving it an advantage over Pepsi in international markets.
Paragraph 3:
In 1972, Pepsi secured a groundbreaking agreement with the Soviet Union, making it the first Western product available in Russia. Pepsi currently dominates the Russian soft-drink industry, outselling Coca-Cola 6 to 1, but faces challenges in building brand loyalty despite tailored advertising.
Paragraph 4:
Some analysts attribute Pepsi's success in Russia to pricing, as Pepsi products are more affordable than Coca-Cola. Despite Coca-Cola's recent entry into Russia and its high-class image, it has not yet gained a significant market share.
Paragraph 5:
The passage highlights the ongoing competition between Coca-Cola and Pepsi in the global market, emphasizing the importance of early market entry, distribution networks, and pricing strategies in determining success in foreign markets.
13 Jan 2024, 07:27
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20 Jan 2024, 14:13
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Prob2303
Hello Prob2303
Here is a short summary of the passage:
-Coca-Cola and Pepsi vie for global market dominance as the next growth potential lies overseas. Coke's early entry strategy in foreign markets, dating back to WWII, gave it a significant advantage.
-In 1972, Pepsi secured a groundbreaking deal with the Soviet Union, making it the first Western product in Russia. Despite initial success, Pepsi's dominance is attributed to pricing rather than brand loyalty.
-In Russia, it outsells Coca-Cola 6 to 1, with analysts pointing to lower prices as a key factor. Coca-Cola entered Russia more recently and struggles to establish itself as a premium brand in the market.
OE is not available, but all three questions are explained:
https://gmatclub.com/forum/coca-cola-wh ... l#p2939052
and here
https://gmatclub.com/forum/coca-cola-wh ... l#p2938237
If you still have any specific doubt please let me know.
Cheers
