My Debrief from a Cranfield MBA Preview day.On a rainy Saturday morning, my alarm goes off at 7am. After a visit to a warm city pub the night before, I still have to get out of bed relatively early to get to Cranfield for a preview day. My throbbing head somehow didn't agree, but i still boarded the 8.20 am train from London Euston station to Milton Keynes Central, a mere 30 mins away.
Milton Keynes had put up a bright and sunny morning. I got into a Taxi for the 20min ride to Cranfield University. For those of you that don't know, Milton Keynes is a "baby of a town". Built in the 1960's in a flat part of the country, it is designed in a very American way. I swear that it has the widest streets in the UK. What it lacks in character, it makes up for in convenience i suppose. In 20 minutes however, the rolling English countryside became the norm once again and the narrow country roads led me to Cranfield University. Cranfield is an interesting place. It was a world war two Air Force base. Today it is a graduate only university, one that is 90% privately funded. Apparently they don't qualify for a lot of government grants because of no undergraduate programmes. Instead, the university is based on Management, Engineering, Health and Aeronautics courses.
When I arrived on the front entrance of the School of Management, I looked at the facade of the building. Quite naturally I compared it to the other top UK schools (LBS, SBS, JBS). Cranfield's appearance did not match what the other three had on offer. The building, although functional, didn't have charm. I decided however not to make this an issue. I was here to learn about the programme after all.
When I was greeted by the Admissions staff at the front desk, I was pleasantly surprised. They had a "pack" of information ready for me, including a branded folder, a personalised name plate that I would use in the lecture theater and even some branded mints. I hadn't experienced this personal touch from the other schools I visited. I suppose it's competitive out there fore programmes like the Cranfield MBA.
The day kicked off with a presentation from the assistant MBA director. To be honest, my tiredness was effecting me since all the "brochure type" information in this session was making me want to snooze. Looking at the schedule, I was more interested in the later parts of the day.
An hour later, came a short break. I took this opportunity to mingle with the fellow attendees. I was impressed by some of the people who'd made the effort to come to Cranfield on a Saturday. There were Associates from investment banks, to lawyers and also entrepreneurs that I conversed with. The age demographic was a bit different. A lot of these people were 30+. The day was about to get interesting.
After sipping a very strong coffee in this break, I raised my alertness level. Bob Lillis, the professor of Operations Management presented to us the Case Method. In the next 30 minutes, he basically said that 40% of learning at Cranfield is by delivered in for form of cases and went on to present his strategy on reading, summarising, and learning from cases. We were then presented a 8 page "easy case" on a Business Ethics issue from a Canadian lending institution. We were given 10 minutes to digest and summarize the material. Then a short class discussion took place. A word of warning, you WILL be cold called upon at Cranfield. Then to everyone's surprise, we were randomly split into groups of 6 and were sent to a syndicate room for 15-20 mins to come up with a resolution to the ethics problem that was in the case. Each group then had to present their summary. I was hooked to the case method.
Another plus side to Cranfield was that they put on a nice lunch

. I was sat next to the Exec-MBA Director for a part of this and he did a good job selling the school to me. I was impressed on the student culture at cranfield. I suppose if you put 150 people in a small village in the middle of no-where, you get a tight-knit community.
Next was a lecture on Financial Strategy. Again the lecture was largely presented by providing a simple case study on financing a new water company. To most people's surprise, the financial model used went against their gut instinct. But mathematically it was a better model. It was good way to learn the material.
The last session of the day was an interactive Q&A session with recent grads of the full-time and exec MBAs. Once again, this interaction left me impressed. They were open about the cranfield experience and did not put any marketing spin on it what so ever.
So I left Cranfield with a decision to apply within the next few weeks. It will be worth it.
-buff