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Nov 2007:30 AM PST
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Learn what truly sets the UC Riverside MBA apart and how it helps in your professional growth
stevenfuqua
Joined: 24 Nov 2013
Last visit: 07 Oct 2016
Posts: 95
Own Kudos:
Given Kudos: 9
Concentration: Healthcare
Schools: Duke '15 (M)
23 Oct 2016, 13:00
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| FROM From Bench to Board (Fuqua Current Student): Is an MBA Worth It? 1-Year Post-MBA Reflection |
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In early 2012, when I was working as a biomedical researcher at the National Institutes of Health, I decided that I wanted to get an MBA and make the transition into the business side of health care. That was almost 5 years ago. Now as I pass my 1-year mark after getting my MBA from Duke, I decided that it is a good time to do some reflecting and see what the MBA has done for me so far. Continue reading » |
This Blog post was imported into the forum automatically. We hope you found it helpful. Please use the Kudos button if you did, or please PM/DM me if you found it disruptive and I will take care of it.
-BB
stevenfuqua
Joined: 24 Nov 2013
Last visit: 07 Oct 2016
Posts: 95
Own Kudos:
Given Kudos: 9
Concentration: Healthcare
Schools: Duke '15 (M)
08 Nov 2016, 18:01
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| FROM From Bench to Board (Fuqua Current Student): Book Review: Getting to the Top, Strategies for Career Success |
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On this blog, I talk a lot about how my MBA from Duke has helped me successfully transition from science into business. However, since the time I graduated, I found that that I needed to continuously learn how to navigate the next steps in my career – something the MBA did not prepare me for. I think the MBA – albeit rightfully – is focused on career transition, whereas after school one must shift focus onto career progression. Continue reading » |
This Blog post was imported into the forum automatically. We hope you found it helpful. Please use the Kudos button if you did, or please PM/DM me if you found it disruptive and I will take care of it.
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stevenfuqua
Joined: 24 Nov 2013
Last visit: 07 Oct 2016
Posts: 95
Own Kudos:
Given Kudos: 9
Concentration: Healthcare
Schools: Duke '15 (M)
20 Nov 2016, 22:01
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| FROM From Bench to Board (Fuqua Current Student): Marketing Roles - What Companies Look For in MBA Candidates |
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Marketing is one of those functions, that if done successfully, requires a little bit of everything. In other words, it is highly cross-functional and requires a lot of different skills. In Kathryn Ullrich’s Book, Getting to the Top, Strategies for Career Success, she states that close to a third of CEOs have a sales/marketing background, which also turns out to be the biggest bucket for CEO background functions. Being somewhat new to business, this was something I did not know before or during my MBA at Duke. I think my biggest misconception back then, which many other non-MBAs also had, was that marketing equated to advertising – the kind that went on cereal boxes at the supermarket. Advertising, while a tactic that results from the development of marketing strategy, is only a very small portion of a marketer’s role, and probably the one that is the least impactful from a value-add perspective. Where marketers add more value is in developing the strategy of a brand and deciding how to position it in the marketplace. This is the strategic side – after this marketers rely on leadership and operational skills to align teams and ultimately execute the plan. As you may imagine, the newer the brand, and the more brands that compete in a market segment, the bigger the challenge to marketers. Here's my experience taking the Marketing Strategy course at Duke Fuqua. Here’s what hiring managers and commercial leaders look for in MBA candidates recruiting for marketing roles. Before you read on, here's a backgrounder on commercial/marketing roles in the pharma industry. Continue reading » |
This Blog post was imported into the forum automatically. We hope you found it helpful. Please use the Kudos button if you did, or please PM/DM me if you found it disruptive and I will take care of it.
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