Food colouring can be a form of deception if it is used to make people think that a fruit is riper, fresher, or otherwise
healthier than it really is. This is because bright colours give the subconscious impression of healthy, ripe fruit, full
of antioxidants and phytochemicals. A variation of this strategy is to use packaging which obscures the true
colour of the foods contained within, such as red mesh bags containing yellow oranges or grapefruit, which then
appear to be a ripe orange or red.
Which of the following must be true on the basis of the statements above?
A) When buying fruits one must check the actual colouring of the fruit and not of its packaging
B) Food colouring is not always done with the intention of deceiving people
C) Consumers should avoid purchasing fruits wrapped in mesh bags because this most likely suggests that the
something is wrong with the fruit
D) Bright colouring is an accurate method of judging the freshness of a fruit
E) The presence of phytochemicals in a fruit will most likely dissuade consumers from buying that fruit