I would say digital marketing is the best career option after MBA marketing. As everything is going digitally, offline marketing is considerably decreasing and height of Digital or online or internet marketing is becoming a trend. Digital Marketing has following advantages:
1. It is easy to learn and implement- yes learning digital marketing is very easy. Some of the institutes like IMI provides digital marketing course and there are some online platform who can teach you a lot about digital marketing. It is not a big headache to implement your knowledge in your job as it is completely relating to your daily checkout of Android phones.
2. You have many sub options to choose like social media marketing, content marketing, email marketing, etc.
3. You have an option of freelancing.
4. Demand of digital marketing people- yes a lot of companies need digital marketing associates as it is the latest trend.
In today’s digital world, the marketing has changed for better with expanding Internet populace in India, and booming prevalence of Digital India has added the flame to this fire.