Bunuel wrote:
Executives at the Fizzles Beverage Company plan to boost profits in Country X on their range of fruit-flavored drinks by introducing new flavors based on tropical fruits that are little known there. The executives reason that since the fruit drinks of other companies have none of these flavors, Fizzles will not have to compete for customers and thus will be able to sell the drinks at a higher price.
Which of the following, if true, presents the most serious potential weakness of the plan?
A. The new fruit drinks would be priced significantly higher than other Fizzles fruit drinks with more conventional flavors.
B. In a telephone survey, at least one of the consumers contacted said that they preferred many of the new flavors to all of the more familiar flavors.
C. To build widespread demand for the new flavors, Fizzles would have to launch an advertising campaign to familiarize consumers with them.
D. Consumers choosing among fruit-flavored drinks of different brands generally buy on the basis of name recognition and price rather than the specific fruit flavor.
E. Few consumers who are loyal to a specific brand of fruit-flavored drinks would willingly switch to another brand that costs more.
CR07651.01
OG2020 NEW QUESTION
Aim: Boost profits
Plan: Bring in new exotic flavours so no competition for customers. So increase pricing which will lead to higher profits.
We need to weaken the plan.
A. The new fruit drinks would be priced significantly higher than other Fizzles fruit drinks with more conventional flavors.
Doesn't weaken the plan.
B. In a telephone survey, at least one of the consumers contacted said that they preferred many of the new flavors to all of the more familiar flavors.
Info about one consumer is irrelevant.
C. To build widespread demand for the new flavors, Fizzles would have to launch an advertising campaign to familiarize consumers with them.
We don't know whether widespread demand is needed to increase profits and also we don't know if the advertising campaign will be expensive.
D. Consumers choosing among fruit-flavored drinks of different brands generally buy on the basis of name recognition and price rather than the specific fruit flavor.
Name of the brand and price are deciding factors, not flavours. Looks like the plan will fail because price is a deciding factor, not flavour. People are then unlikely to pay extra for exotic flavours.
E. Few consumers who are loyal to a specific brand of fruit-flavored drinks would willingly switch to another brand that costs more.
Consumers don't usually switch to a more expensive brand. Doesn't matter. The aim is not 'increase the customer base'. It is 'increase the profit'. If the competition for customers stops (so current customers don't go away) and current customers start buying the more expensive juices, profits will increase.
Answer (D)
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