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12 Mar 2023, 06:32
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E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
74% (01:43) correct
26%
(02:14)
wrong
based on 119
sessions
History
Date
Time
Result
Not Attempted Yet
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
(A) Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
(B) There is a significant difference between the visitors to customer conversion ratios for the two channels.
(C) Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
(D) Currently, very few other cosmetic companies advertise in Cosmetico.
(E) Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
(A) Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
(B) There is a significant difference between the visitors to customer conversion ratios for the two channels.
(C) Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
(D) Currently, very few other cosmetic companies advertise in Cosmetico.
(E) Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
14 May 2023, 03:00
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We have to strengthen the argument that profit will increase if shift some of its marketing funds from the magazine to Google. So the prethinking is that an average google customer buy more products than an average magazine customer . Option E is near to that prethinking that is repeat business will have more profit.
(A) Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico. Online reviews doesn't relate to profit directly. Only choose option which talk about argument more clearly.
(B) There is a significant difference between the visitors to customer conversion ratios for the two channels. If only this option had have said google has higher conversion ratios then B would have been correct. There is no idea about which one has what ratio so B is incorrect.
(C) Currently, Google and Cosmetico are not the only two channels through which the company acquires customers. Irrelevant. Doesn't talk about profit.
(D) Currently, very few other cosmetic companies advertise in Cosmetico. Irrelevant. Doesn't talk about profit.
(A) Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico. Online reviews doesn't relate to profit directly. Only choose option which talk about argument more clearly.
(B) There is a significant difference between the visitors to customer conversion ratios for the two channels. If only this option had have said google has higher conversion ratios then B would have been correct. There is no idea about which one has what ratio so B is incorrect.
(C) Currently, Google and Cosmetico are not the only two channels through which the company acquires customers. Irrelevant. Doesn't talk about profit.
(D) Currently, very few other cosmetic companies advertise in Cosmetico. Irrelevant. Doesn't talk about profit.
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