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17 Feb 2026, 10:00
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| FROM Booth Student Perspectives Blog: Engineered Unconventionality: The Pop-Tarts Bowl |
| By Jessica Olszyk, MBA Candidate, Kilts Marketing Fellow As Alex Sotiropoulos ’21 puts it, “Pop-Tarts didn’t just throw darts at the wall” when designing the Pop-Tarts Bowl activation. The outrageous elements like edible mascots, the resurrection of those mascots, and toasters in trophies tear apart college football rituals. To the untrained eye, the unconventionality of [...] |
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