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Chicago Booth MBA Admissions & Related Blogs
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26 Jan 2014, 23:29
26 Jan 2014, 23:29
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This discussion will provide updates from Booth's Admission blog as well as Polsky Center for Entrepreneurship and Innovation. Subscribe to this thread to receive updates (via email) when new posts are made.
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Re: Chicago Booth MBA Admissions & Related Blogs
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26 Jan 2014, 23:31
26 Jan 2014, 23:31
| FROM Booth Polsky Center for Entrepreneurship: Entrepreneurship Essentials: Positioning and Marketing with Susan Silver |
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We often hear companies talking about their value proposition and what makes them different from their competition. But what goes into creating a value proposition? Why do businesses need them? Enter Susan Silver, the leader of the Argentum Strategy Group. In this session of Entrepreneurship Essentials, Susan worked through the five elements of a value proposition and the importance of each. She built on her experience in strategic marketing to provide a template and some preliminary steps of what to think about when positioning a new company. Click on the image below or watch a video of the presentation here.  Tell us: What’s your company’s value proposition? Stay tuned for the next installment of Entrepreneurship Essentials. If you have questions or ideas for topics you would like to see us cover in the blog contact Jerome.Goodrich@Chicagobooth.edu. |
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Re: Chicago Booth MBA Admissions & Related Blogs
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26 Jan 2014, 23:31
26 Jan 2014, 23:31
| FROM Booth Polsky Center for Entrepreneurship: Sirens Capital Takes First Place at Chicago Booth Venture Capital Investment Competition |
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This past Friday, the Polsky Center and the Chicago Booth EVC Group hosted the 10th Annual Venture Capital Investment Competition. Students apply in teams to participate and selected teams then compete as mock venture capitalists and evaluate real companies. Working with a fictional $40 million, teams must decide which company to invest in, how much to invest, how to structure a deal, and then negotiate with the entrepreneurs. Experienced investors from Chicago venture capital funds, consulting and law firms acted as judges to assess students’ interaction with entrepreneurs. The day was broken up into entrepreneur pitches from local Chicago start-ups Brideside, Packback, PRE Brands and Sintact Medical Systems, due diligence sessions between the venture capital teams and the entrepreneurs, and ended with team negotiations and feedback from judges. Chicago Booth Clinical Professor of Entrepreneurship Scott Meadow asked questions on stage alongside the entrepreneurs, challenging the venture teams’ prepared term sheets. “As Dean Kumar often says, business school is your off-season: the time when you can try fun things and experiment,” said EVC co-chair Elizabeth Gay ’14, who helped organize the event. “VCIC is a great way for students interested in Venture Capital to try their hand at evaluating pitches, doing due diligence, creating term sheets and negotiating a deal. Rarely can you get inside a VC’s head to hear them explain how they might have done a particular negotiation - but at VCIC you can.” Congratulations to the winning team, Sirens Capital, which will go on to compete at the on February 7.  Sirens Capital team Liz Han, Andrea Poldoian, Jessica Van der Vooren, Liz Han, Jennifer Long, Joanne Chen and Elisabeth Goossen (not pictured) are grilled by judges after negotiations. Thank you to our judges and sponsors for making VCIC a successful day. |
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