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Expert advice for Emory Goizueta from Admissions Consultant blogs

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Expert advice for Emory Goizueta from Admissions Consultant blogs  [#permalink]

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New post 31 Jul 2018, 18:28
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The Goizueta Business School at Emory University has posted the following required essays for the 2018-19 MBA admissions season.
Essay One
Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)
Essay Two
The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise.

Provide an example of your leadership – professional or personal – and explain what you learned about yourself through the experience. (300 word limit)
Essay Three
Complete one of the following statements. (250 word limit)
  • I am passionate about…
  • The best piece of advice I’ve received is…
  • The best day of my life was…
  • A personal goal I want to accomplish is…
Essay Four
Share with the committee and your future classmates a fun or noteworthy fact about you. (25 word limit)
Optional Essay
If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). Please limit your response to 250 words.
Reapplicant Essays
Applicants who have applied to Goizueta Business School in the past are required to answer the following questions:
  • Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)
  • Explain how you have improved your candidacy for Goizueta Business School’s MBA Program since your last application. (250 word limit)

You may also submit the optional essay if you wish.

For additional information on applying, please visit the Emory/Goizueta admissions website.
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
VP
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Joined: 23 Mar 2014
Posts: 1058
Re: Expert advice for Emory Goizueta from Admissions Consultant blogs  [#permalink]

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New post 31 Aug 2018, 12:36
“I wrote 24 applications over two years and was turned down nineteen times in a row before anyone said yes, and all said-and-done I received only two “yeses.”  Hundreds of hours and thousands of dollars I spent trying to get in, and was rejected over and over,” shares Ed Luggen.

Image
Perseverance paid off for Ed Luggen, who graduated first in his class at Goizueta Business School and started a career with The Boston Consulting Group in July.

When Luggen signed up with Stacy Blackman Consulting in 2015, he had received more rejections than almost anyone we had ever worked with. The fact that he wanted to persevere was a true testament to his character, his resilience, drive and problem-solving abilities.

Recently, Luggen received his MBA from Emory’s Goizueta Business School, graduating #1 in the class. He was on the dean’s list for four semesters at Goizueta, receiving the most outstanding academic achievement award. Before going to Emory, Luggen was an associate attorney at Kurtz & Blum in the Raleigh-Durham area for just over three years.

He had graduated summa cum laude with his law degree from Michigan State University in 2012 and earned his bachelor’s degree in mechanical engineering from Miami University. He did his MBA internship at Ford Motor Co. in global strategy before starting a career with The Boston Consulting Group in July.

This accomplishment was a test of character. Throughout his long journey, Luggen leveraged the challenges he faced and the wisdom he acquired through the admissions cycles to gain an admit to Emory GBS, even with a low undergrad GPA and a career that MBA admissions likely viewed as unfocused.

Within his story are five learnings that all applicants can benefit from.
#1 Embrace being the underdog
Ed’s success should serve as an engaging example for those who have had difficult setbacks and imperfect academic statistics.  His advice to others in this underdog category: “It’s going to be tougher for you than it will be for many other applicants and future classmates.  You are going to have to work harder to get admitted, know your story and how to tell it in a compelling fashion, spend more time networking to create opportunities, and suffer from more rejection.”

When Ed finally signed up with SBC he learned to embrace his shortcomings rather than trying to hide them. He learned to reveal the character created by his hardship and shortcomings.  MBA admissions officers know that struggle builds character.  Ed advises, “If you can turn your weakness into a strength, show the toughness your life has instilled in you, exercise the determination that’s gotten you this far, and package it in a polished and compelling story, you will find a school and a company that value you.”
#2 Don’t let adversity trip you up
“The biggest challenge in the application process was finding a school that would believe in me and my potential, and staying resolved in the face of rejection,” shared Luggen.  Ed knew he was good enough and stuck with it using the strategy developed with the Stacy Blackman Consulting team.

“I see now that it was a necessary process that landed me exactly where I should have been: at a school that appreciated my strengths and cared for my success.  Emory GBS was the perfect place for me, and my early struggles made me appreciate the school and the opportunities it brought me all the more.  Goizueta believed in me, and two years later I graduated first in my class.” Developing resilience is incredibly important during the MBA process, but it’s also essential in life. To be successful, you need to learn how to bounce back and try again.
#3 One size doesn’t fit all
The MBA is not a one-size-fits-all degree, and not every business school is equipped to help every person reach his or her unique professional goals.  After his experience at Goizueta with peers he described as “remarkable, yet down-to-earth,” Luggen advises future students to carefully consider student culture and community.

Ed shared, “Building a network of former classmates who will answer when you call and alumni who will go out of their way for you because they know where you’ve come from and the character your shared experience has built, that’s what it’s really about.”

Find an MBA program that appreciates what you have to offer, as it will be better suited to helping you achieve your unique professional aspirations. “I’ve left GBS feeling like I grew as a person and belonged to something very special.  Every student there was impressive in some way or another, and it was rewarding to get to know them as people and learn their strengths. You can take basic corporate finance anywhere, but leaving school feeling like you’ve been enriched in all facets of your life is a priceless benefit.” As well, Luggen shared, “GBS’s career opportunities well outpaced its position in the rankings.”
#4 Be Laser Focused
Nothing beats hard work and defined goals.  Luggen shared, “Many pursue an MBA… because it seems like a good next step in their life process; a foregone conclusion. But the people who really succeed both in their recruiting and academically know what they want and what they’re working toward. Knowing what you want will likely help you craft the story you tell to the MBA admissions committee, to recruiters, to contacts, and to classmates.  People love stories, and particularly they like good stories.  If you can tell a good story about yourself and why you have chosen your goals, it will help in many ways.”
#5 Stay tough and enlist the support you need
“My other advice is to stay tough,” says Luggen. After so many rejections, he could have given up, but he regrouped, and tried again with a different approach. When it came to recruiting, he similarly had to keep the faith.

“We had a few rock-star students who seemed to get every interview they applied for, but the majority of us would get dinged for reasons unknown, walking out of an interview thinking it went great.  We get declined for a first-round interview without explanation, even though we think ourselves a good fit.  We get to the final decision round and go home empty-handed on the same flight as our cheering classmates thinking ‘why them instead of me?’ That’s the life, though. Embrace it, keep faith in yourself, and let it make you stronger.”

In closing, a big thank you to Ed for placing his trust in SBC and for agreeing to be highlighted in the article. We are confident that many of you will be as inspired by Ed’s journey as we have been!

Ed’s journey first appeared as a guest post for the business school news portal Poets & Quants.

***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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Re: Expert advice for Emory Goizueta from Admissions Consultant blogs  [#permalink]

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New post 31 Aug 2018, 12:41
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The Emory MBA program at Goizueta Business School in Atlanta offers a variety of programs, including a one-year MBA, a business analytics program and the traditional two-year MBA. The program is designed to give students practical, hands-on experience to be “day one ready” for their careers. Emory also provides a wide range of joint degree programs, expanding options for the MBA. Prospective students start working with a personalized career coach before setting foot on campus, and Emory claims high rankings with recruiters.

Before approaching your Emory MBA essays, you may benefit from viewing some of the video tips posted by the admissions committee. One tip that is especially useful to everyone preparing MBA applications is to take some time to brainstorm and really think about each essay question. As the student in the video describes, sometimes your immediate reaction is not actually the essay topic you will end up with.

ESSAY ONE
Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)

This career goals essay focuses on the short-term and asks about your strengths, past experiences and personal attributes in support of those goals. Rather than reciting your resume, think about the key moments that have formed your experience, accomplishments and shaped your goals. Once you have identified a few defining career moments, you can describe how they demonstrated the strengths and personal attributes that will help you achieve your goal.

This essay is most effective if you are able to clearly show the through line between your past experience, the Emory MBA program and ultimately reaching your short-term post-MBA goals.

For example, if you have been working in management consulting and want to use your Emory MBA to shift into a strategy roll internal to a company, you might talk about how your past experience will help you to understand advising company’s on strategy, and how your classes and clubs at Emory will help you gain the relevant industry experience and academic knowledge to contribute to your new company.

ESSAY TWO
The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise.
Provide an example of your leadership – professional or personal – and explain what you learned about yourself through the experience. (300 word limit)


When you are asked to provide an example, the admissions committee is trying to understand how you think, act and behave in a specific circumstance. The best predictor of your future behavior is your past, and this question asks you to think about how the past has shaped your development as a leader.

Use a specific story as your example and make sure you provide detail about the situation, what you did, and what you accomplished. Think about the lessons you learned and the way you were able to grow as a result of the experience. To be thoroughly convincing, a recent example of a time that you used these learnings would be effective.

Because Emory is asking specifically about a leadership element based on the school’s namesake, this is also a great place to incorporate your research on Goizueta’s leadership programs and values. In researching the program you will want to take advantage of the formal programs available, from school visits to admissions information sessions, as well as informal networking with current and former students.

ESSAY THREE
Complete one of the following statements. (250 word limit)
• I am passionate about…
• The best piece of advice I’ve received is…
• The best day of my life was…
• A personal goal I want to accomplish is…


This essay is open-ended and provides an opportunity to express yourself. Starting with the topic you want to cover and then backing into the question you will answer is a more structured way to approach this essay if you are daunted by the options.

Think about what examples, stories and ideas you have communicated in the prior questions and fill in the gaps with this response. You have covered your career progress thus far and your goals, and you have described your leadership style. Your resume and recommendations will provide more insight along both angles. This essay is an opportunity to add something additional to your application and round out the admissions committee’s view of your profile.

Your passions can be from your personal life, community involvement or career. For example, if you have entrepreneurial plans you are most likely passionate about building a business or your specific business idea. The best day of your life might be when you ran a marathon, earned a promotion, or got married. The question about the best piece of advice you have received is similarly open. The last option, “a personal goal I want to accomplish is…” is the only option that limits you to a personal response.

ESSAY FOUR
Share with the committee and your future classmates a fun or noteworthy fact about you. (25 word limit)

This essay introduces a classic icebreaker as a way for you to set yourself apart and show another side of your candidacy. What is the most surprising fact about you? Or perhaps the largest accomplishment you have achieved thus far? Since MBA applications tend to focus mostly on recent events in your life, this might be a place to tell the admissions committee that you were a champion volleyball player in high school, or that you wrote and directed a high school play.

OPTIONAL ESSAY
If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). Please limit your response to 250 words.

Ideally you have focused on your personal attributes and goals in the prior question, and can use this optional essay purely for anything you need to explain about your profile and application. For example, if you have periods of unemployment and need to describe how you spent your time, this is the place to do it. Other gaps might be a low GPA or GMAT, lack of advancement at work, or a recommender that is not a current supervisor.

To focus on one possible topic, if you do have unexplained gaps in your resume, how do you handle it? The ideal explanation is that you were doing something productive. That something productive could be traveling the world and learning more about yourself, volunteering, or even taking care of a family member or handling a family crisis.

Perhaps you were unemployed but wanted to be working and your job hunt took up most of your time. Even so, ideally you volunteered, pursued other hobbies, or took time to conduct informational interviews to learn about your career goals during the gap in employment. Think about how you can frame your activities to show that you are motivated and responsible.
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.

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Re: Expert advice for Emory Goizueta from Admissions Consultant blogs  [#permalink]

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New post 13 Jun 2019, 22:00
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Emory Goizueta Business School has announced its application deadlines and essay questions for the 2019-2020 application season.

APPLICATION DEADLINES:

Round                   Application
Deadline    Decision Notification


Round
1                October
4, 2019              November 29, 2019

Round
2*              November
15, 2019        January 24, 2020

Round
3**            January
10, 2020            March 13, 2020 (Domestic)

                                                                    March 20, 2020 (International)

Round
4                March
13, 2020              May 1, 2020

For more information about applying
for the Emory MBA, visit the Goizueta Emory admissions website

ESSAY QUESTIONS:

The first essay (goals)
remains unchanged while the second essay (leadership) has been modified a
little bit. The short essay questions that Emory has been asking for years are
replaced by a video essay. The two out of three video essay prompts are similar
to the short essay prompts of previous years (‘best advice’ and ‘your passion’).
The new video essay prompt is related to Emory’s core values. Emory has dropped
its famous (and one of my favorites) 25 words short essay about fun or
noteworthy fact.  The applicants can also
write an optional
essay.

All
the essay questions cover a lot of ground: your professional path and goals,
your alignment with the program’s core values, and who you are as a person. So
you will need to do a lot of self-reflection to be able to choose the right
stories/ examples to showcase your candidacy in the best manner. Make every
word count and be as succinct, clear, and concise as you can.

Advice from Emory Website: Remember to review each
question carefully. We consider essays to be a very important part of the
application process, and they are your opportunity to show the Admissions
Committee a bit about yourself beyond the application itself. Applicants who
apply to more than one MBA program will only complete the essay question
requirement related to their first-preference program.

Here is
MER’s analysis of Emory Essay Questions for 2019:

1. POST-MBA CAREER GOALS

Define your short-term post-MBA career goals. How are your
professional strengths, past experience, and personal attributes aligned with
these goals? (300-word limit)


This
is a pretty straightforward career goals essay question with
emphasis on short term post-MBA goals. You should begin the essay with a clear
statement of your short-term career plans. Please be specific about the
position/ job title and industry that you plan to seek immediately after MBA.
Also, consider naming 1-2 firms that you aim to join after MBA. Even though the
question doesn’t ask you to discuss your long term, goals you may still briefly
mention (if space permits) how you plan to progress from your short-term goal
to a long-term vision.

Then
explain how your professional experiences and strengths are aligned with this
short-term goal, discuss how your professional experiences and the skills
acquired have propelled you to your desired career path. While detailing your
professional experience, make sure to focus on your specific professional strengths
(quantitative skills, communication skills, etc.) and personal attributes
(cultural flexibility, perseverance, etc.). Then you can wrap up the essay with
a comment on how the specific resources of Goizueta MBA program will help you
achieve your post -MBA aspirations. The key is to establish a connection
between your past experience, the Emory’s program, and your post- MBA goals.

How to
structure your essay?


  • Short term
    goal (approximately 100 words)
  • How your
    professional experiences and strengths are aligned with these goals
    (approximately 150 words)
  • How will
    Goizueta MBA program bring you closer to your post MBA aspirations?
    (approximately 75 words)

Example:

“Post MBA, I wish to join a reputed Technology and Strategy
consulting organization, such as Deloitte or Ernst & Young as an IT
Strategy Consultant. My passion for technology, my experience in corporate and
business leadership, my childhood vision to be a global business leader and
continue my family legacy have defined my goal. They have also fueled my vision
to lead my family business into the world of Technology and Consulting by
opening a new division in technology & strategy firm.  To realize my
entrepreneurial dream, I need an MBA.”

 2.
LEADERSHIP IN BUSINESS

The business school is
named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola
Company, who led the organization for 16 years, extending its global reach,
quadrupling consumption, building brand responsibility, and creating
unprecedented shareholder wealth. Roberto Goizueta's core values guide us in
educating 
Principled Leaders
for Global Enterprise. Provide an
example of your leadership in a professional setting and explain what you
learned about yourself through the experience. (300- word limit)


With
a slight modification every year, Emory’s leadership essay question continues
to center around former Chairman and CEO of The Coca-Cola Company Roberto C.
Goizueta’s leadership style. Last year’s
leadership question asked candidates to share their leadership experience
(personal or professional) and what they learned about themselves through that
experience, while this year, they are instructed to discuss only their
professional leadership story.

Through
this straightforward leadership question, the Ad Com expect you to recount a
personal or professional leadership experience and explain the learnings you
have gleaned about yourselves through the experience.  To select
story/ experience, read carefully the first part of the essay prompt about
Roberto C. Goizueta’s leadership and vision about extending his organization’s “global
reach, quadrupling consumption, building brand responsibility, and creating
unprecedented shareholder wealth” and identify an experience/ story that
will allow you to showcase one of the above- mentioned abilities.  Look
for examples when you stepped out of your comfort zone and took initiatives
that brought about some change or resulted in the improvement of processes
subsequently followed by an organization or group over a long term. Your
response should demonstrate how you think, act and behave in a specific
situation. Make sure to select a recent experience where you made a clear
impact.

How to
structure your essay?


  • The
    situation/ the challenge
    : What was the context?  Who were the players involved?
     What did you need to accomplish in your leadership role?  What were
    the challenges? (approx. 60-70 words)
  • The action: What
    initiatives/actions you took?  How did you deal with the challenges? How
    did you process your thoughts to take your decisions? (approx125- 130 words)
  • The outcome/
    result
    :
    What were the results of your efforts? What was the resolution of the story?
    (approx. 40-50 words)
  • The
    significance
    : What did you learn about yourself?  What lessons did you
    learn during that leadership experience? How these lessons (1-2 only) have
    helped you since then? (approx. 60-70 words)

You
may conclude the essay with a final comment about how you will enrich the Emory
community.

Example: “Today, I recall this experience as
one of the most meaningful life experiences. It helped me overcome my inability
to collaborate.  I now try to foster a positive collaborative environment
within the teams. Also, this experience revealed to me my ability to take
initiative, which has helped improve my productivity and develop solutions that
have benefited the organization.”

3. VIDEO ESSAY

Please
select 
ONE of the following topics to share with us using
the video essay feature. Your comments should last no more than 60 seconds and
you have the option to re-record until you are satisfied, before submitting.


  • Of Goizueta Business School's core values
    (Courage, Integrity, Accountability, Rigor, Diversity, Team, Community),
    which one resonates the most with you and why?
  • What is the best advice you have received and how
    have you used it in your life or career?
  • Outside of family and work, what is something
    that you are passionate about and why?

Upload VideoEssay to Application

The
written essays cover your professional life and accomplishments, and the video
essay provides you an opportunity to demonstrate to the admission committee who
you are as a person. It is also an opportunity to showcase that aspect of your
candidacy that will enable you to add value to the school and make an impact.
Whether you choose one of Giozueta’s core values that resonate with you,
or the best advice you have received, or what you are passionate
about, you can use that topic to uncover your personal values, beliefs, and
passion. Before selecting one of these 3 options, you should first consider
which option will add the most value to your application.

The
video essay should best complement the rest for your application. Make sure to
practice a lot until you are comfortable with the technique and format. The
good thing is Emory provides you the option to rerecord until you are
satisfied.

ADDITIONAL
INFORMATION

Should you feel
there is an important part of your story missing from your application (e.g.,
unexplained gaps in work experience, choice of recommenders, academic probation
issues), please use this section to provide a brief explanation. We ask that
you limit your response to 100 words; responses in bullet point format are
preferred.

You
have used the previous questions to showcase your personal attributes,
professional goals, and accomplishments. You may use this question as an
opportunity to explain anything about your profile and application. Here you
may address a weakness in your profile, such as unusual choice of the recommender,
education gap or employment gap, lack or growth at work, or low GPA or GMAT.
  Your weakness may also bring out a positive aspect of your personality.
For example, if you are discussing your employment gap, you may explain that
you did something productive during that period, such as traveling,
volunteering or handling a family medical emergency.

Here
is an example of a candidate whose grades dropped because of his military
service.

Example: “Although my leadership experiences
in the military taught me many valuable lessons in teamwork, perseverance, and
management, through all my responsibilities, it impacted my grades. Thus, I do
not view my undergraduate performance as an accurate representation of my
academic abilities. I grew from this experience and took a dedicated approach
to professional education.  I would respectfully ask the admission
committee to consider this when reviewing my application.”

Please
note that you only have 100 words this year to explain/ justify any weakness in
your profile. So be very precise, succinct and to the point in presenting your
case. For some useful techniques to help you meet the tight word limits,
click here.

Since
2011, MER has helped many applicants get accepted into full- time MBA program
of Emory Goizueta. You may be interested in a chat with an Emory admit.

For
further assistance in developing your application essays, you may review the
general Essay Tips.

For essay analysis of other schools by MER,
click here.

Since
2011, Poonam, founder and president of myEssayReview (MER) has helped applicants get
accepted into top 20 MBA, programs, including Emory. (Poonam is one of the top 5 most reviewedconsultants on the GMAT Club )

Want
to discuss? Email Poonam at poonam@myessayreview.com

This
post
first appeared in myEssayReview blog.

Web/
Blog/LinkedIn/Facebook/
GMAT Club Bot
Re: Expert advice for Emory Goizueta from Admissions Consultant blogs   [#permalink] 13 Jun 2019, 22:00
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