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24 Sep 2019, 00:32
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“Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury’s circulation has
declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of
The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract
more businesses to buy advertising space in the paper.”
The argument claims that a low priced newspaper, the bugle, effected the mercury in terms of declining the readers by 10000. So, the best way to again achieve more readers is possible by reduce its price less than that of the bungle, at least until circulation increases to former levels. Therefore, this increased circulation of the mercury will attract more businesses to buy advertising space in the paper. The conclusion of the argument is unconvincing since it lies on the assumption that which is very weak and has several flaws.
Firstly, the argument readily assumes that the low-price of the bungle is the only reason for the reduction of readers of the mercury, the statement is flawed by missing other factors that effect the circulation of a newspaper other than the price of the newspaper. For example, A person will buy a newspaper mainly based on the content in the newspaper which again depends on the coverage of the news he is interested in, like politics, business, sports etc... Although he considers the price of the newspaper which comes only after the content present in the newspaper. Also argument misses the point that whether the targeted audience of the bugle and the mercury are different, because we cannot compare a nation wide newspaper with a local newspaper, we cannot compare a business related newspaper with a sports newspaper or a newspaper inclined more towards political news. So we have to consider all the above factors when comparing the circulation of two newspapers.
Secondly, the argument claims that by reducing the newspaper cost of the mercury less than that of the bungle can increase its circulation. It missed the point that the price of the bungle may be the least a newspaper can cost and if so, It did not considers the fact that by reducing more than the lower limit of the price may lead the mercury into losses, some times even though the circulation increases.
Finally, the conclusion states that if all these works successfully then the increased circulation will result in attracting more business to buy advertising space looks more like a wishful thinking rather than with a substantial evidence.
In summary, the argument is flawed and therefore unconvincing. It could be considerably strengthened if the author clearly mentioned all the relevant facts. In order to assess the merits of a certain situation, it is essential to have full knowledge of all contributing factors.
declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of
The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract
more businesses to buy advertising space in the paper.”
The argument claims that a low priced newspaper, the bugle, effected the mercury in terms of declining the readers by 10000. So, the best way to again achieve more readers is possible by reduce its price less than that of the bungle, at least until circulation increases to former levels. Therefore, this increased circulation of the mercury will attract more businesses to buy advertising space in the paper. The conclusion of the argument is unconvincing since it lies on the assumption that which is very weak and has several flaws.
Firstly, the argument readily assumes that the low-price of the bungle is the only reason for the reduction of readers of the mercury, the statement is flawed by missing other factors that effect the circulation of a newspaper other than the price of the newspaper. For example, A person will buy a newspaper mainly based on the content in the newspaper which again depends on the coverage of the news he is interested in, like politics, business, sports etc... Although he considers the price of the newspaper which comes only after the content present in the newspaper. Also argument misses the point that whether the targeted audience of the bugle and the mercury are different, because we cannot compare a nation wide newspaper with a local newspaper, we cannot compare a business related newspaper with a sports newspaper or a newspaper inclined more towards political news. So we have to consider all the above factors when comparing the circulation of two newspapers.
Secondly, the argument claims that by reducing the newspaper cost of the mercury less than that of the bungle can increase its circulation. It missed the point that the price of the bungle may be the least a newspaper can cost and if so, It did not considers the fact that by reducing more than the lower limit of the price may lead the mercury into losses, some times even though the circulation increases.
Finally, the conclusion states that if all these works successfully then the increased circulation will result in attracting more business to buy advertising space looks more like a wishful thinking rather than with a substantial evidence.
In summary, the argument is flawed and therefore unconvincing. It could be considerably strengthened if the author clearly mentioned all the relevant facts. In order to assess the merits of a certain situation, it is essential to have full knowledge of all contributing factors.
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