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13 Oct 2014, 04:36
Kudos
Bookmarks
Hello,
I've been lurking these forums for a while now. Would someone be able to review/rate my first AWA essay? Any suggestions would be appreciated. Thank you.
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The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
“The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.”
Discuss how well reasoned... etc.
The campaign to sell radio advertisements to local business uses the Cumquat Café as a shining example of the benefits of radio advertising. The campaign claims that since the Café has been advertising on the radio, the Café’s sales have increased by 10%, and therefore, radio advertising can be used to increase a business’s profitability. There are two key details that the sale’s campaign fails to recognize, which ultimately weakens the argument for radio advertising.
The first issue with the campaign is the assumption that the Café’s sales increase is due only to radio advertising. The campaign does not consider other important factors such as the Café revealing a new menu, hiring a new chef, offering new specials, or lowering prices. All of these factors are often important to a diner’s experience. Without direct evidence that the advertising campaign is a directly responsibility for the Café’s sales increase and consideration to these additional factors that may be responsible for the sales increase, I am not yet convinced radio advertising can be used to increase profitability.
Another problem with the sales campaign is using incorrectly using the Café’s 10% increase in sales as a sign of increased profitability. The fact that the Café’s sales have increased by 10% does not necessarily mean that this translated to a profit. The campaign provides no evidence, such as a cost-benefit analysis of utilizing radio advertising. Without specific evidence, it is unknown whether the 10% increase in sales covers the entire cost of the radio advertising campaign.
In conclusion, the campaign to sell radio advertisements was not very well thought out. The campaign makes two major assumptions: that the Café’s sales increase is due only to radio advertising, and a 10% increase in sales translates to profitability. The sales campaign could be strengthened had it considered additional factors that may have increased Café sales as well as an analysis of the cost of radio advertising vs sales and profit. Because the sales campaign lacks these essential details, I do not find the campaign’s argument very strong.
I've been lurking these forums for a while now. Would someone be able to review/rate my first AWA essay? Any suggestions would be appreciated. Thank you.
--------------
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
“The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make your business more profitable.”
Discuss how well reasoned... etc.
The campaign to sell radio advertisements to local business uses the Cumquat Café as a shining example of the benefits of radio advertising. The campaign claims that since the Café has been advertising on the radio, the Café’s sales have increased by 10%, and therefore, radio advertising can be used to increase a business’s profitability. There are two key details that the sale’s campaign fails to recognize, which ultimately weakens the argument for radio advertising.
The first issue with the campaign is the assumption that the Café’s sales increase is due only to radio advertising. The campaign does not consider other important factors such as the Café revealing a new menu, hiring a new chef, offering new specials, or lowering prices. All of these factors are often important to a diner’s experience. Without direct evidence that the advertising campaign is a directly responsibility for the Café’s sales increase and consideration to these additional factors that may be responsible for the sales increase, I am not yet convinced radio advertising can be used to increase profitability.
Another problem with the sales campaign is using incorrectly using the Café’s 10% increase in sales as a sign of increased profitability. The fact that the Café’s sales have increased by 10% does not necessarily mean that this translated to a profit. The campaign provides no evidence, such as a cost-benefit analysis of utilizing radio advertising. Without specific evidence, it is unknown whether the 10% increase in sales covers the entire cost of the radio advertising campaign.
In conclusion, the campaign to sell radio advertisements was not very well thought out. The campaign makes two major assumptions: that the Café’s sales increase is due only to radio advertising, and a 10% increase in sales translates to profitability. The sales campaign could be strengthened had it considered additional factors that may have increased Café sales as well as an analysis of the cost of radio advertising vs sales and profit. Because the sales campaign lacks these essential details, I do not find the campaign’s argument very strong.
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