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Following the launch of a commercial campaign for a new soft drink

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Following the launch of a commercial campaign for a new soft drink  [#permalink]

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New post 08 Dec 2018, 21:11
3
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A
B
C
D
E

Difficulty:

  35% (medium)

Question Stats:

69% (01:21) correct 31% (01:23) wrong based on 224 sessions

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Following the launch of a commercial campaign for a new soft drink, the company suffered from a major decline in sales. Yet, the company's management claims that the campaign had no impact on its sales.

Which of the following, if true, most strongly supports the company's position?

A. All other soft drink manufacturers experienced similar decline rates in sales during the same period of time.
B. The campaign reached virtually all customers of soft drinks.
C. Other soft drink manufacturers suffered similar declines when launching commercial campaigns for new soft drinks.
D. This was not the first campaign for a new soft drink that the company had launched.
E. Most customers of soft drinks are loyal to their preferred brand and hardly ever replace it with other brands of the same category.

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Following the launch of a commercial campaign for a new soft drink  [#permalink]

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New post Updated on: 22 Dec 2018, 13:33
aragonn wrote:
Following the launch of a commercial campaign for a new soft drink, the company suffered from a major decline in sales. Yet, the company's management claims that the campaign had no impact on its sales.

Which of the following, if true, most strongly supports the company's position?

A. All other soft drink manufacturers experienced similar decline rates in sales during the same period of time.
B. The campaign reached virtually all customers of soft drinks.
C. Other soft drink manufacturers suffered similar declines when launching commercial campaigns for new soft drinks.
D. This was not the first campaign for a new soft drink that the company had launched.
E. Most customers of soft drinks are loyal to their preferred brand and hardly ever replace it with other brands of the same category.


Dear DavidTutorexamPAL

Can you please share why choice E is wrong? Can you please check my reasoning below

Choice E is maybe deceiving as other cause to the decline but it just says that people are loyal to brand so they do not change their preferences but this could mean that the firm has stable sales but it does support anything about the DECLINE and its link to the campaign. However, choice A is strong as this DECLINE happened to ALL firms in the market. So it showed that it is Significant issue in the market as happened to all firms in same time.

is this right?

Thanks

Originally posted by Mo2men on 22 Dec 2018, 13:14.
Last edited by Mo2men on 22 Dec 2018, 13:33, edited 1 time in total.
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Hi everyone. I need to help  [#permalink]

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New post 22 Dec 2018, 13:19
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I am ltonser. I need help. What can i do it?
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Re: Following the launch of a commercial campaign for a new soft drink  [#permalink]

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New post 22 Dec 2018, 13:42
Let me help you guys. Here is the step by step process.

1. What is companies position.

Yet, the company's management claims that the campaign had no impact on its sales. ----- in simple words this campaign has nothing to do with this.

2. pre-think - Think on the lines, why company is adamant that campaign has nothing to do with this decline. here are my thoughts.
- The decline started just before the campaign started.
- everyone is facing decline, it means something happened in general and nothing to do with campaign .

A is on these line, so A must be the right answer. But as you have asked, let see why E can not be the answer.

E. Most customers of soft drinks are loyal to their preferred brand and hardly ever replace it with other brands of the same category.
---- We need to establish that why campaign has nothing to do with it. Now for this statement and this choice to be true, we need to make many assumptions. such as what about new people. It may possible for campaign to attract new people(Those who don't drink any of it.) campaign could have attracted them. also existing customer should not leave too. after all its loyalty, but decline means some customer left as well.

Hope it is helpful.
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Simple strategy:
“Once you’ve eliminated the impossible, whatever remains, however improbable, must be the truth.”

Want to improve your Score:
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Re: Following the launch of a commercial campaign for a new soft drink  [#permalink]

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New post 23 Dec 2018, 03:19
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Mo2men wrote:
aragonn wrote:
Following the launch of a commercial campaign for a new soft drink, the company suffered from a major decline in sales. Yet, the company's management claims that the campaign had no impact on its sales.

Which of the following, if true, most strongly supports the company's position?

A. All other soft drink manufacturers experienced similar decline rates in sales during the same period of time.
B. The campaign reached virtually all customers of soft drinks.
C. Other soft drink manufacturers suffered similar declines when launching commercial campaigns for new soft drinks.
D. This was not the first campaign for a new soft drink that the company had launched.
E. Most customers of soft drinks are loyal to their preferred brand and hardly ever replace it with other brands of the same category.


Dear DavidTutorexamPAL

Can you please share why choice E is wrong? Can you please check my reasoning below

Choice E is maybe deceiving as other cause to the decline but it just says that people are loyal to brand so they do not change their preferences but this could mean that the firm has stable sales but it does support anything about the DECLINE and its link to the campaign. However, choice A is strong as this DECLINE happened to ALL firms in the market. So it showed that it is Significant issue in the market as happened to all firms in same time.

is this right?

Thanks


Hey Mo2men,
To be quite honest, i don't really understand your explanation - the wording is rather unclear.
At any rate, the reason that E is wrong is because it seems to suggest that sales shouldn't decline - but we already know that sales DID decline! the thing that needs to be supported is the position that the campaign is not the reason for this, NOT that there will be no decline (which we know there is). Thus, E is completely irrelevant.
Does this help?
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Re: Following the launch of a commercial campaign for a new soft drink  [#permalink]

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New post 23 Dec 2018, 12:24
DavidTutorexamPAL wrote:
Mo2men wrote:
aragonn wrote:
Following the launch of a commercial campaign for a new soft drink, the company suffered from a major decline in sales. Yet, the company's management claims that the campaign had no impact on its sales.

Which of the following, if true, most strongly supports the company's position?

A. All other soft drink manufacturers experienced similar decline rates in sales during the same period of time.
B. The campaign reached virtually all customers of soft drinks.
C. Other soft drink manufacturers suffered similar declines when launching commercial campaigns for new soft drinks.
D. This was not the first campaign for a new soft drink that the company had launched.
E. Most customers of soft drinks are loyal to their preferred brand and hardly ever replace it with other brands of the same category.


Dear DavidTutorexamPAL

Can you please share why choice E is wrong? Can you please check my reasoning below

Choice E is maybe deceiving as other cause to the decline but it just says that people are loyal to brand so they do not change their preferences but this could mean that the firm has stable sales but it does support anything about the DECLINE and its link to the campaign. However, choice A is strong as this DECLINE happened to ALL firms in the market. So it showed that it is Significant issue in the market as happened to all firms in same time.

is this right?

Thanks


Hey Mo2men,
To be quite honest, i don't really understand your explanation - the wording is rather unclear.
At any rate, the reason that E is wrong is because it seems to suggest that sales shouldn't decline - but we already know that sales DID decline! the thing that needs to be supported is the position that the campaign is not the reason for this, NOT that there will be no decline (which we know there is). Thus, E is completely irrelevant.
Does this help?


Thanks David for your help.

My explanation was in line with yours. Sorry for not making you understand it.
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Re: Following the launch of a commercial campaign for a new soft drink   [#permalink] 23 Dec 2018, 12:24
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