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28 Dec 2023, 10:56
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Support: A separate survey among consumers who do not habitually shop at this company’s stores shows that most of them have an improved opinion of the company now compared to a year ago.
Undermine: Studies show that only a score of 5 in customer satisfaction correlates strongly with increased sales.
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
95%
(hard)
Question Stats:
45% (02:31) correct
55%
(02:29)
wrong
based on 304
sessions
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Data Insights (DI) Butler 2023-24 [Question #175, Date: Dec-28-2023] [Click here for Details]
For the past few years, the per store sales of a drugstore chain have been declining steadily. However, after a new management team took over last year, there have been promising signs of a recovery. Among the customers who responded to a survey asking them to rate, on a scale of 1 to 5 (5 being highest), how satisfied they were with their shopping experience, 75% of them rated their experience a 4 or higher. This is in sharp contrast with last year, when only 35% of survey responders rated their satisfaction with their shopping experience a 4 or higher. The company’s marketing department is trumpeting this improved customer experience in its advertising campaign. Therefore, the drugstore company is poised to reverse the recent trend and increase its per store sales this year.
In the table, select Support for the statement that, if true, would provide the strongest support for the argument, and select Undermine for the statement that, if true, would undermine most seriously the argument. Make only two selections, one in each column.
| Support | Undermine | |
| The old management team was focused on customer satisfaction. | ||
| Studies show that only a score of 5 in customer satisfaction correlates strongly with increased sales. | ||
| Not all customers who shopped at the drugstore chain, but only a representative sample of them, responded to the survey. | ||
| A separate survey among consumers who do not habitually shop at this company’s stores shows that most of them have an improved opinion of the company now compared to a year ago. | ||
| The company is planning to open 57 new stores in the coming year. |
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Official Answer
Support: A separate survey among consumers who do not habitually shop at this company’s stores shows that most of them have an improved opinion of the company now compared to a year ago.
Undermine: Studies show that only a score of 5 in customer satisfaction correlates strongly with increased sales.
08 Jan 2024, 21:54
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Nikkz99
Hey,
Because the argument is that, the sales will increase in light of recent increased customer satisfaction. As the option B, correctly undermines the sales effect of the recent improvement its a better choice than C is.
Hope this helps!
